10 Best Customer-Obsessed Companies 2021
Performance marketing today often incorporates tactics that are executed in silos and driven by ad spend and ROI, but this approach makes it almost impossible to look at the bigger picture. 3Q Digital decided to change the performance marketing game and injected strategy, data, and innovation into everything they do. By working with some of the most influential companies in the digital marketing space, 3Q Digital gives its clients a competitive advantage and ensures they are always ahead of the latest trends and technologies.
Founded in 2008, 3Q Digital is leading the disruption of the growth marketing industry by turning its clients into market leaders and household names across B2C, B2B, ecommerce, and FinTech. 3Q Digital is independent and values-driven, and the way the company works reflects its Silicon Valley roots. 3Q Digital is relentless, curious, and accepts no limits in driving growth for its clients and each other.
For 3Q Digital, the difference between performance and growth marketing is simple: performance marketing measures media KPIs in siloed channels, whereas growth marketing considers the holistic client journey, identifying opportunities to create connections — and drive opportunities (growth) — by applying strategy, analytics, and customer best practices to attract new, winnable audiences while driving repeatable growth with existing customers. To make this happen the company launched a new 3Q Digital Growth Model. This was designed to break through performance barriers and deliver limitless growth.
A number of 3Q Digital clients have already beta-tested the model, and the results have far exceeded expectations. In the context of today’s explosive eCommerce environment, these are the metrics marketers need to be striving for and driving toward. With its new Growth Model, 3Q Digital is THE agency partner to help brands capitalize on opportunities, break through barriers, and achieve and sustain market leadership.
“The difference between performance and growth marketing is that performance is measured in siloed channels and KPIs, whereas growth marketing looks at the entire customer journey to drive real business outcomes,” said Sam Huston, CSO of 3Q Digital. “The roadmap we've tested takes a proven, audience-based approach that not only drives marketing performance but creates meaningful growth for the entire business. It’s an extremely powerful tool for marketing directors and CMOs alike and the results our clients are seeing so far are incredible.”
3Q Digital has a full suite of services and solutions to help transform its clients’ current performance into limitless growth. For anybody who wants an end-to-end solution, 3Q Digital is the one-stop shop, from planning and analytics to delivery and management. With its full-scale digital marketing capabilities, 3Q Digital can challenge and grow the current model of its clients through customer acquisition and brand amplification, or attack untapped audience segments to sustain industry leadership.
3Q Digital’s full-funnel marketing strategy is rooted in a deep understanding of the customer journey. The company believes that this is crucial to reach new heights. 3Q’s process integrates automated digital technology, efficient measurement processes, and thoughtful strategy to optimize a client’s marketing efforts in real-time.
The company draws from its full suite of services and solutions. It designs customized roadmaps to help break barriers and unleash the true potential.
“We had previously selected 3Q as our performance marketing agency to help scale and mature our performance marketing discipline, and when we needed an expert team in extreme conditions, they performed remarkably and showed an unwavering commitment to our brand, the results, and showcased their excellence,” said Todd Harrison, SVP of Digital Innovation at Skechers. “Our e-commerce business in 2020 achieved 200% YoY growth and 3Q was instrumental in helping us achieve our revenue goals by providing a dynamic scale model, creative thinking, and most importantly, a commitment to our success.”
Already have an in-house digital marketing team or agency relationship, but looking for an unbiased second opinion? 3Q Digital can provide a comprehensive analysis of optimization and performance acceleration strategies to ensure you are maximizing growth from your current media investments. For this, they provide two options:
One of the Best Workplaces
When David Rodnitzky founded 3Q in 2008, he built an agency on a strong cultural foundation — one that truly cares about client success, gives its employees incredible opportunities, and simply tries to make a positive impact on everyone — in everything it does.
“I am so proud to be redefining the future of our industry with you — a team of fearless innovators that live to create unfair advantage, who are committed to paving the way for our clients and the industry as the leading disruptive growth marketing agency,” said Rob Murray, CEO of 3Q Digital.
Since its inception, 3Q Digital has sought to always put employees first. The agency offers a number of unique benefits for its employees including flexible working hours and flexible paid time off, student loan and 529 plan subsidies, parental support, and work-from-home options (pre-COVID), which helped create a seamless transition to a remote work environment. In addition, 3Q Digital is committed to fostering a company culture that acts for the greater good, owns it, is inclusive, and accepts no limits. In fact, they are one of the few independent agencies that released its demographic workforce data last year, making a pledge and commitment to employees to continue releasing data annually as part of their larger commitment to becoming a DEIB (diversity, equity, inclusion, and belonging) leader and change agent for the industry. It is such brilliance that has earned 3Q Digital various accolades highlighting its incredible workplace culture.
Rob Murray, CEO
Rob was brought into 3Q Digital to grow and scale its offerings, talent base, and geographic footprint to meet the needs of the disruptive high-growth and enterprise organizations. Previously, he was Global CEO of iProspect, an agency he grew to $250M and to 1,700 employees in 55 offices in 40 countries around the globe. He led iProspect to be named “Leader” in the first three Forrester Wave reports and served many enterprise clients including P&G, Sears, Walgreens, and Hilton Hotels. Rob is passionate about building winning teams, leading transformation, and aggressively scaling organizations. Rob earned a master of business administration from Harvard Business School and a bachelor of science in management from Boston College.