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50 Most Admired Companies to Watch 2022

Tier1 manufacturer of high-quality solar panels—AE Solar

Tier1 manufacturer of high-quality solar panels—AE Solar

Electricity generation is the leading source of industrial air pollution in the world. Most of our electricity comes from coal, nuclear, and other non-renewable power plants. Producing energy from these resources takes a severe toll on nature, our environment and pollutes our air, water, and soil.

Renewable energies are sources of clean, inexhaustible, and increasingly competitive energy. They differ from fossil fuels principally in their diversity, abundance, and potential for use anywhere on the planet. Still, above all, they produce neither greenhouse gases—which cause global warming—nor polluting emissions. Their costs are also falling at a sustainable rate, whereas the general cost trend for fossil fuels is the opposite despite their present volatility.

With renewable energy booming and governments and corporations worldwide pledging for a greener future, it would be sensible to invest in renewable energy solutions. AE Solar is one of the world’s most admired renewable energy companies to help you with your renewable energy needs. AE Solar is a Germany-based, award-winning brand in the renewable energy industry, providing high-quality new renewable energy products and services since 2003. The company is a key component supplier and project developer in solar-based renewable energy solutions. AE Solar is synonymous with high-performing, top-quality photovoltaic modules and has specialized in PV technology innovation, application, and system development.

Following excerpts are taken from the conversation with Dr. Alexander Maier, CEO of AE Solar

Q. How is AE Solar unique in every way?

Primarily, the highest quality of our products is our core advantage, that we have offered to the customers for years. We have worked on product improvement since the day of establishment. We worked hard to increase the performance warranty length from 12 to 15 years, a marvelous achievement for solar energy companies.

Our innovative technology is remarkable - NFC chips remain one of the most relevant innovations AE Solar offers its customers, partners, and distributors.

AE Solar’s NFC chips and the app will ensure that partners and customers receive the original product quality, warranty, and guarantee. Another great advantage is that end customers can also interact with AE Solar, share their requests, and get feedback from professionals.

Another exclusive product we offer to our customers is Hot-Spot Free PV Modules. Extremely durable and resistant to harsh environmental conditions, including high ammonia, salt mist, sand, dust, and potential-induced degradation as per various industry-standard tests such as the IEC and CE. Unlike standard PV modules, which have one bypass diode per every 20-24 solar cells, the AE Solar smart shading resistant hot-spot-free module includes one bypass diode per every individual solar cell, making it more adaptable in terms of the percentage, shape, and directions of different shading conditions.

Q. How are you driven by both innovations in technology and effective brand strategy?

Effective branding comes easy when the company allows it. We do not worry about what and how to pack because our products and services speak for the company. Our results are visible in more than 95 countries.

When you receive Solar Future Awards, when you become a reliable brand in Planet Category for its solution to halt solar industry-related global piracy, when your modules operate safely for at least 30 years (performance warranty) and a product warranty is 15 years, it creates the brand strategy itself, and our global marketing team is working on the rest (and I think they are doing great).

Our favorite bear, Albert, also talks about our brand identity. He fills memorable moments with fun and laughter. AE Solar’s mascot has a significant storyline. Born and raised in Greenland, he was forced to leave his beautiful homeland to save the planet. Together we visit different countries and cities to acknowledge people about the worst future of the Earth - Climate Change.

The most important is that AE Solar’s core values are essential for our international team. We all share the same vision: A superior eco-friendly, riskless clean approach and safe energy source across the globe.

Q. What could be the characteristics of a successful company?

A successful business uses human capital, financial assets, and inventory and operates effectively while at the same time staying environmentally sustainable.

First and foremost: trust. AE Solar was founded in 2003. After that, our primary goal has been to develop solar energy around the world by top expertise in PV and serve our clients with cost-effective and efficient high-quality European products. Those values gain trust!

The second and also essential point that determines success is innovation. We are pioneering innovative solutions for the entire solar industry. A company that does not stop and constantly searches for innovation will always succeed. AE Solar’s innovations have received numerous world-class awards and continue to amaze the world.

Q. What are your success habits?

  1. Take challenges
  2. Transfer challenges into opportunities
  3. Listen and learn from loved ones
  4. Have an aim to achieve
  5. Do or die

Q. How do you push through your worst times?

There are many ups and downs on every path. I always remember the main thing – that each challenge is an opportunity. Every breakdown is a chance to learn about yourself, improve your skills and strengthen emotional intelligence.

Self-confidence (and definitely not an overestimation of one’s ego) is an essential leadership characteristic.

Being vulnerable is not something you have to be ashamed of. Vice versa, it sometimes speaks about authenticity. You always have to know what makes you alive and keeps you going.

What exactly pushes me to stand up? Being myself always, in every situation, being honest to myself, my team, and being able to show my humanity.

Q. What leadership qualities should every leader have?

A good leader must have a firm idea of where to go, how to reach the destination, and what their success looks like. A good leader clearly and passionately articulates vision and mission. They always have to ensure that the team understands how each individual’s effort and contribution matter to reaching higher-level goals. 

Good leaders know the price of credibility and respect the opinion of others.

The ability to make quick and tough decisions with limited information is critical. Great leaders take responsibility for their actions and understand the meaning of each and every step. A leader always gives the team stimulus, inspiration, motivation, and reason to believe in the company, product. Or service.

The visionary, leading AE Solar to the heights of renewable solar energy solutions

Dr. Alexander Maier is the founder and CEO of solar panel manufacturer company: AE Solar. Dr. Maier and his brothers founded AE solar in 2003 in Königsbrunn, Germany, as a family-owned PV systems installation company.

“AE Solar is one of the leading brands in the renewable energy industry, providing high-quality new clean energy products and services since 2003”

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