Influencer marketing is largely an untapped industry despite the hype around it for several years now. Today, most of the businesses and individuals lack scalability, efficiency, reliability, and proper measurement. Meanwhile, on the influencer’s side, we see a lot of free gifts but a lack of monetization until a pretty high level, difficulty staying authentic, and not being able to get jobs easily. atisfy is a data-driven technology company that powers global brands to drive more sales on social media through its industry-leading and advanced influencer marketing platforms atisfyreach and atisfyre.
The changing influencer marketing scenario
Aside from the explosion of new platforms for influencers to promote themselves on to audiences and the massive explosion of Tiktok influencer marketing is starting to become more of a mainstay as a marketing channel. However, atisfy® plans to drive greater change through a product release in 2020, aimed at democratizing the industry and enabling proper valuation measurement and of course many other things.
atisfy adds an unfathomable scale, audience targeting, and robust reporting comparable to big ad platforms. Meanwhile, for influencers the platform will enable a lower barrier to entry, decision making power, 2 clicks to accept paid promotions, and matchmaking that helps the influencer get offers from brands their audience will respond to.
atisfy has been focusing on Quality, performance, and customer service as the key factors. It also plans to offer highly customized offers, which generally big ad companies’ lack. atisfy has committed to keeping its pricing accessible as they do not believe in the traditional agency model of high margins, courtesy-good case studies. It is more focused on impact and scaling globally with a good price, top quality, high-performance model.
It works differently from the traditional model, with complete transparency. It has a huge proprietary database of 2 Billion people for clients’ campaigns and ensures an agile and integrated style of marketing. It also helps clients with visualizations and reports that are packed with insight and helps them understand their market better. atisfy works on the philosophy of “always add value” which in turn brings back loyalty and longevity and a long term connection.
Digital and programmatic advertising is the future
Programmatic advertising is where a lot of digital advertising sits in the process of buying and selling online advertising in a fully automated fashion. atisfy believes the programmatic is the technology infrastructure that willunderly all marketing in the increasingly data-driven future. The effective automation and data science-driven targeting enables you to buy the audiences you desire as opposed to the locations where you hope your audiences might be. This approach is much more direct and to the point in that sense.
The expectations of customers have raised the bar in today’s world. The advertising has moved from the impression and reached the conversions and sales attribution age in today’s world. This enables ad platforms to teach themselves about what is working and empowers businesses to advertise in ways that are closer to their final objective.
Use of Data Science in marketing
Marketers can use data science for a massive spectrum of things. It can enable them to see who is viewing what, what is clicked on, and how this is attributed and so much more. Data science creates insights that are then fed back into the marketing strategy to deliver results. Data science methodologies can explore historical data and compare you to the competition using self-learning solutions. It can analyze the market and ultimately recommend when and where your products and services will sell with the best return on investment. Data science can help a company understand how its product helps others and as needed analyze existing business processes for efficiency and effectiveness.
A unique and industry-leading marketing solution
atisfy offers over 20 data science-driven marketing services. Marketing is ultimately the art of understanding the consumer and responding to their needs at light speed. Data science enables this to occur with rapid precision.
atisfy uses data science to help companies optimize their marketing and advertising budgets through in-depth attribution analytics, they review campaigns and ensure the right audience is being hit at the right place and during the right time.
Data science overlaps the fields of AI and machine learning allowing to customize solutions to ensure customers have tools at their disposal that teach themselves without need to constantly tweak them. It plays a massive role in reporting with visualizations that are automated and enable chatbots to seem closer to real interaction a discipline known as natural language processing. For this, they also have data science algorithms that inform customers when they should deliver their email campaigns, push notifications, and much more. atisfy is an inspiring brand that conveys its unique identity and distinctiveness to set itself apart from the others. It communicates the value it offers differently and effectively.
A new way of marketing- “Smarketing”
“Smarketing” is a term coined by atisfy. It is the process of streamlining sales and marketing into complete integration and synergy for a business. The goal of “Smarketing” is to achieve a common and integrated approach that has helped atisfy in increasing revenue of up to 50% and 30% in larger ones. At the end of the day, smarketing means a business can bring in marketing and sales qualified leads through their tactics and convert them very effectively. It requires strong communication between sales and marketing. This ability for sales and marketing to act as a single unit for businesses is something not found elsewhere. An individual that is skilled at both sales and marketing generally a growth specialist would also be known as a “Smarketer”.
Marketing from a global perspective
Ultimately marketing creates value for the world in two keyways. Firstly, it enables great products to find their perfect fit customers and enables both to live a better life. Secondly, it can help people realize why something is the right solution for them and can drive positive change in charities, global causes, and promote the leadership of good people when in the right hands.
Cloud computing, big data, and artificial intelligence will enable marketers to access consumers who want to hear from brands constantly throughout their IOT filled lives. We can expect atisfy to be one of the leading marketing companies in the world.
About the CEO
Trained in marketing and management at The University of Melbourne, Hersh Bhatt is the CEO and co-founder of a leading data-driven marketing company called atisfy. After graduating at age 22, he joined PI.EXCHANGE, an AI and data science start-up as their first and only marketer. By the age of 23 he had become a marketing analyst as he helped them attract their seed and pre-series investor, generate buzz for their product launch and outperformed a marketing consultant they had hired to train him as his acquired digital skills were outpacing her traditional approach. By 24 he was named Traction and Growth Lead and took charge of bringing their product to the B2C and B2B world. At 25, Hersh left the company to form Game Marketing Genie. Game Marketing Genie came out of passion and he quickly took on the role of CEO, and within 6 months had worked with the largest software company in Korea at the time and Activision, the gaming giant. Hersh also set up Growth Marketing Genie as a brand and the team grew into 4 countries and has over 20 employees globally. In 2020, they have decided to consolidate all the brands under the umbrella of our invested in product’s brand atisfy.