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Aurea: Creating unlimited possibilities with one subscription

Aurea: Creating unlimited possibilities with one subscription

It's the age driven by information and technology. Organizations have hopped on the digital transformation bandwagon to fully leverage the opportunities and changes in the business world. And leading the forefront of this business is Aurea. With its software library, Aurea is helping global businesses reach unlimited possibility and unparalleled value. As an affiliate of ESW Capital, Aurea was established in 2012.

Having developed for many successful brands, Aurea is the driving force behind some of the world’s greatest customer experience. The end result is an extraordinary, end-to-end experience for the customer. The Aurea platform delivers vertical solutions that drive not just growth, but also retains customers and clients.

“Aurea is a very different kind of software company – and we deliver very different results.”

A very true statement, Aurea’s results are different because it delivers different products. From messaging, CRM, process management to collaborative software and email marketing, Aurea offers it all. This is why you’ll find Aurea behind some of the greatest customer experiences including Disney World and British Airways. Diverse industry solutions for insurance, life sciences, retail, energy, etc. from Aurea drive growth. In fact, Aurea specializes in digital transformation, energy solutions, customer experiences (CX), employee engagement, and more.

The company says: “Each new business we add to the Aurea family enters our Business Transformation Lifecycle, achieves near-term operational excellence, and ultimately delivers new opportunities for all of our clients to create greater value in their businesses.” This is why Aurea is with you every step of the way with its Client Success Program that ensures to achieve client’s goals. So far, the company has 1,000 team members scattered across the globe and has made 10 acquisitions. Plus, there is 300% year over year total revenue growth and almost 4,000 global customers.

Client Speak

PennMutual says: "Aurea evolved our relationship from a software vendor to a true partner, with single-minded focus on our success every step of the way."

Limbach: “Aurea uses a comprehensive and customer-driven approach to driving business success and value with their customers.”

The road to excellence

Many times, simple things are most powerful. And this is the approach that Aurea follows. When it comes to delivering solutions to the clients, you need to understand Aurea’s Client Success Blueprint. It starts off with Aurea syncing with the clients to understand their goals and ambitions.

Once this is laid out, Aurea gets down to developing a work plan. Based on the client’s goals, a plan is chalked out, which also includes the necessary steps to achieve business impact. Critical milestones are tracked and executive check-ins are done.

Next follows the regular success calls. At the hearts of this program is Bi-annual Client Success calls with Aurea Executive Sponsor. During these calls, questions like “Are you successful?” are asked. And then, the target for the next six months is set keeping track on the client’s evolving business needs.

The Aurea website puts the last part of the work progress like this: “We believe there is a dramatic distinction between ‘satisfaction’ and ‘success.’ We measure progress against clients’ metrics with a simple yes or no answer to the question ‘Are you successful?’, eliminating ambiguity around the business value you expect - and we deliver.” The fourth stage of the work process involves raising Aurea to a higher standard.

Most Valuable

Simplicity: Aurea believes that powerful products are easy to use. The software solutions from Aurea are user-friendly, focused, and flexible that adapts to the client’s needs, goals, and success.

Courage: When you build some long-term relationships with clients, you need the courage to make a few strategic investments. And over the years, Aurea has made some very strong ties with the clients- giving importance to the long-term interest.

Alignment: Syncing your success with the client’s success is a mantra that Aurea believes in. This is why a client’s business goals are aligned with the company’s. Regular meetings are held to ensure that everyone is on the same track and accountable. In the end, the client gets the value for their investment.

Meet the Driving Force of Aurea

Scott Brighton, President and CEO

As CEO of Aurea, Scott Brighton leads the executive team in defining Aurea’s mission and strategy – which he balances with his passion for spending time with clients, understanding their business objectives and ensuring the solutions are designed to deliver success.

Prior to Aurea, Brighton served as the President and CEO of Artemis International, a global project and portfolio management software company serving hundreds of Global 2000 companies across the world. Under his leadership, Artemis arrested a multi-year trend of revenue decline with three consecutive years of double-digit growth while also tripling profitability. In 2012, Brighton led Artemis through the successful acquisition and integration of Accept Corporation, a SaaS-based product planning software company. He holds an MBA from Duke University – The Fuqua School of Business.

“We've raised the bar on enterprise software — delivering a better experience for your customers, and a better experience for you.”

“Aurea is the technology behind some of the world’s greatest customer experiences, for the largest and most successful brands.”

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