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Cloud4Wi: Tapping into the world of customer location data

Cloud4Wi: Tapping into the world of customer location data

Today, increased competition for customer attention is the key driver of digital transformation. But companies are struggling to win the challenging battle of securing customers and are aware that they have to meet customer expectations if they want to stay ahead of the game. Customers want to interact with companies in a personalized and consistent manner across all the channels. This means that companies have to achieve a cohesive engagement strategy through a 360-degree view of each customer.

In the digital world, it’s easy for companies to gather valuable customer insights, such as: who they are, what they’re searching for, and how much time they spend browsing. In the physical world, on the other hand, companies have traditionally been at a disadvantage when it comes to knowing customers because it’s nearly impossible to know each person that walks into a location. Customer location data represents a powerful means to build a powerful omnichannel strategy by building relevant journeys that resonate with customers. Andrea Calcagno, CEO and Co-Founder, decided to start Cloud4Wi with his co-founder when they realized that there was an opportunity to bring an easy solution to understand customer behaviors in the physical world.

Cloud4Wi’s platform for location services is the ultimate tool for designing breakthrough journeys that resonate with customers. It is allowing companies to drive loyalty and revenue. Using customer location data collected through Cloud4Wi, the companies can send perfectly targeted messages to the right customers at the right moment – at the right time and place. Cloud4Wi offers 50+ ready-to-use connectors that help companies bring customer location data into their existing marketing tools in just a few clicks. Many leading innovative companies rely on Cloud4Wi. Major Cloud4Wi clients include Burger King, Campari Group, Carmila (Carrefour Group), Guess, The Cordish Companies, Valentino, and many others.

We recently interviewed Mr. Calcagno to know more about the company’s work. Read on for the excerpts from the interview.

Q. How do you change the way companies connect with customers?

Our comprehensive platform for location services helps companies deliver outstanding customer journeys, helping them build long-lasting relationships with customer. With Cloud4Wi, companies can rapidly gain visibility over their behaviors — both inside and outside their physical locations— with a 100% consent-based approach. Empowered with this in-depth knowledge about customers and their behaviors in the physical world, companies can identify the perfect segment to target, and then automatically send perfectly targeted messages to the right customers at the right moment — at the right time and place.

Companies can now uplevel their marketing strategy and positively hit campaign results thanks to our powerful data-driven approach.

Q. What are your core values and how do they help the company succeed?

Our core values guide everything we do

Innovation: We are passionate about making a tangible difference for our clients and their customers.

Teamwork: We work together to meet our goals and, in turn, to help our clients meet their goals.

Equality: We create an inclusive and diverse environment so our people can be themselves in the workplace.

Integrity: We build trust with all our stakeholders through responsible actions and honest relationships.

Q. How does Cloud4Wi help the retail industry?

We help retailers create more personalized customer journeys. By leveraging Cloud4Wi, retailers can learn more about how customers behave in their stores, creating 360-degree customer profiles to deliver more relevant message campaigns, while also revealing real-time moments in the customer journey to trigger messages at the right time and place.

To remain relevant in today’s fashion retail world, adopting the right technology solution to create personalized customer journeys is key.

That’s exactly what Guess, the leading American clothing retailer did. The company leveraged in-store WiFi to discover how customers behave in their stores. This enabled Guess to gain a true 360-degree customer view and send relevant messages to customers based on their in-store behaviors.

About the Leader

Andrea Calcagno, President and CEO

Andrea spent the last 20 years in the retail, technology vendor, and telco-media market building a primary professional connection with key Executives on a global scale in the top Fortune 500.

Mr. Calcagno started his career at Telecom Italia Labs in Turin, where he performed advanced research and development activities on mobile access networks, receiving international patents on mobile broadband architectures. He holds a master’s degree (summa cum laude) in telecommunications engineering from the University of Pisa.

“With Cloud4Wi, companies can rapidly gain visibility over their behaviors — both inside and outside their physical locations— with a 100% consent-based approach.”

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