CIO Bulletin

Cloudwords – Enabling the Delivery of More Personalized Content, to More Customers through Global Campaigns

Companies of all sizes are in the midst of digitally transforming everything they do; from the products and services they create to the go-to-market models they employ. For marketing organizations, the landscape is no different. While automation is a critical area of focus for global marketing teams, time-consuming, manual processes still exist and contribute to long lead times, errors, and inconsistencies with brand messaging, and lost revenue growth opportunities around global campaigns and initiatives. By connecting marketing systems and automating project workflow, time-consuming tasks are eliminated, providing unprecedented visibility into globalization processes. Global enterprises are being held back by time-consuming, manual translation processes that contribute to long lead times, content errors and inconsistencies, and lost growth opportunities. Localization automation eliminates these issues by streamlining the translation process through an intuitive, centralized SaaS platform. Its software speeds time to market for global campaigns and localized content.

Cloudwords is one such company that eliminates time-consuming tasks and delivers unprecedented visibility into the localization process by connecting marketing systems and automating project workflow. With Cloudwords, marketers realize the global value of their marketing technology stack, enabling the delivery of more personalized content, in more languages, to more customers at a speed, quality and scale impossible to achieve with manual processes. The company’s solution uses an efficient four-step process to help you accomplish your global business goals.

Cloudwords’ Four-Step Approach to Localization Automation

Select Marketing Assets & Languages: Cloudwords removes the tedious task of copying and pasting content, allowing you to select source content and languages directly from your marketing application. From there, its platform will automatically extract any asset and detect and manage embedded content, including emails, landing pages, forms, tokens and snippets, hyperlinks, headers and footers, and dynamic content.

Translate Using Your Language Service Provider: Customizable workflows allow complete flexibility around the translation, review, and approval process for each language and content type. Its solution provides full visibility whether you use a professional language service provider, in-house translators, or machine translation.

Review Translations Side By Side, In Context: Cloudwords’ OneReview is critical to eliminating errors and expediting the translation review process. It provides a seamless interface to review translated assets in their final layout allowing you to easily accommodate for expansion and contraction associated with different languages.

Seamlessly Deliver Final Assets: It localization automation platform prepares your multilingual assets for market in record time. With your content finalized, all that is left to do is distribute to your global audiences and get started on your next marketing initiative.

Robust Global Localization Solutions and Services Delivered

Localization Automation for Global Marketing Campaigns: Delivering timely and relevant campaigns in local languages is critical to the success of your global marketing efforts. Cloudwords is a localization automation platform that unifies your global marketing technologies, teams, and processes so you can efficiently and effectively deliver localized content to your users around the globe. Connecting to Cloudwords is fast and easy. Your team can get started immediately and begin to realize the benefits of a streamlined localization process. Cloudwords becomes an extension of your existing marketing technology when you connect your system with theirs. Cloudwords maximizes the effectiveness of your marketing campaign translation process by enabling your business to develop global campaigns that create individual customer experiences in multiple languages.

Localize Your Website For A Global Audience: Creating a website that users can interact with, in their preferred language, significantly enhances user experience and engagement, boosting your business’s digital performance and global awareness. Cloudwords makes it easy to manage your multilingual websites and assets, ensuring you deliver high-quality, consistent, localized content to your users around the world. Cloudwords maximizes the effectiveness of your translation process, providing your business with websites that create individual customer experiences in multiple languages. Its efficient process gives you the speed you need to launch more multilingual websites at scale and reach more users around the world. Its cloud-based platform allows you to collaborate with your team and set up automated workflows to keep projects on track. Users can easily collaborate on reviewing, editing, and approving localized content and assets right from their browsers, eliminating the need to invest in additional licensing and log in to your source marketing systems.

Enhance Brand Consistency with Localized Business Documents: Businesses around the world operate in different ways and in many different languages. To be effective in global markets, your business needs to communicate effectively and consistently in local languages. Cloudwords automates the localization process so your business can be the most effective communicators in any global market. Connecting to Cloudwords is fast and easy. Your team can get started immediately and begin to realize the benefits of a streamlined localization process. It becomes a seamless extension of your existing document processes and can be accessed directly from your web browser. The company maximizes the efficiency of your document translation process, providing your business with content that will resonate with each of your global business partners.

Customer Training & Certification: This certification is designed for the Localization Project Manager who wants to expand their professional career and certify their knowledge of Cloudwords. These modules and certification will give you a complete understanding and proficiency of the Cloudwords platform from a translation professional perspective. It has been developed for the marketing professional who wants to further and enhance their career from a global perspective. These modules and certification will give you a complete understanding and proficiency of its platform from a global marketing professional perspective.

The Formidable Leader

Michael Meinhardt, Founder, serves as the Chief Executive Officer of Cloudwords. He is a global software executive with over 20 years’ experience across start-up, private, and public companies. Mr. Meinhardt is passionate about constantly improving the customer experience, building strong long-term mutually profitable relationships, and architecting a work environment in which team members feel motivated to contribute and innovate.