CIO Bulletin

Cloudwords, Inc. – Delivering Regionally Relevant Campaigns and Content Faster

Companies of all sizes are in the midst of digitally transforming everything they do; from the products and services they create to the go-to-market models they employ. For marketing organizations, the landscape is no different. While automation is a critical area of focus for global marketing teams, time-consuming, manual processes still exist and contribute to long lead times, errors, and inconsistencies with brand messaging, and lost revenue growth opportunities around global campaigns and initiatives. By connecting marketing systems and automating project workflow, time-consuming tasks are eliminated, providing unprecedented visibility into globalization processes.

Cloudwords, Inc., software speeds time to market for global campaigns and localized content. By connecting marketing systems and automating project workflow, Cloudwords eliminates time-consuming tasks and delivers unprecedented visibility into the localization process. With Cloudwords, marketers realize the global value of their marketing technology stack, enabling the delivery of more personalized content, in more languages, to more customers at a speed, quality and scale impossible to achieve with manual processes.

Cloudwords was founded in 2010 as a software company to help customers like Amazon Web Services, Microsoft, and Merck digitally transform their global marketing. Headquartered in San Francisco, the company is backed by Storm Ventures, UMC Capital and Marc Benioff, founder of Salesforce.

Revolutionary Digital Marketing Solutions Furnished

Cloudwords OneReview: Users can effortlessly collaborate with their in-market colleagues around the world to ensure that your translated campaigns and content are on-brand and appropriate for regional variations. Cloudwords enables multiple reviewers to view, provide feedback and edit translated content. All of this is within the context of its final format – whether it's an email, newsletter, landing page, word document or web page. Any file type can be uploaded, transferred, downloaded and translated. Because it streamlines the review process to make it fast and easy, you’ll be able to get more campaigns and more content to market quicker and more often.

In-Context Review: Cloudwords In-Context Review is the industry's most technologically advanced and easiest approach to reviewing and editing translated content. See both the source and the translated content side-by-side. With Cloudwords, translated copy appears just as it would in the final layout. For example, a translated email stored in Marketo looks exactly the same as it would to the email recipient - and your reviewers never have to login to Marketo.

Line-by-Line Review: Cloudwords also offers Line-by-Line review, which displays both the source text and the translation, side by side. This linguistic view allows reviewers to easily compare each segment, make edits or comments, and ensure that everything is translated correctly in the target language. This powerful review experience means faster time to market in all of your target countries with easier collaboration with global teams and fewer errors.

Cloudwords OneTM: OneTM is cloud-based, which means it is always up to date and available for re-use across any number of localization partners, providing you with complete multilingual supply chain flexibility. It works seamlessly with existing marketing technology investments, to provide a fully-integrated multilingual experience, optimized to increase the velocity of your global content creation. Designed with the Enterprise client in mind, OneTM stores over two billion multilingual client segments, ensuring you can be confident in its ability to support your ever-expanding content requirements. It leverages already existing global marketing content to streamline review processes across multiple regions within your teams.

The Pre-Eminent Leader

Michael Meinhardt, Founder, also serves as the Chief Executive Officer of Cloudwords. He is a global software executive with over 20 years’ experience across start-up, private, and public companies. Mr. Meinhardt is passionate about constantly improving the customer experience, building strong long-term mutually profitable relationships, and architecting a work environment in which team members feel motivated to contribute and innovate.