Meet Conexus Solutions, Inc. - The Team Behind Your Team.

Medical advances can save lives, improve health, and contribute to sustainable healthcare. Innovation in medical devices, drug development life cycle, and pharmaceuticals can deliver great value to healthcare professionals, and healthcare systems and society.

Dramatic advances in medical innovation have driven an explosion in the number of small and mid-sized pharma, biotech, and medical device companies. These lean organizations lack the infrastructure and support functions that are taken for granted at their large, established competitors.

They need a partner that understands the complexities of these highly regulated industries and that shares their commitment to finding effective solutions for their commercial and clinical operations challenges. This is where Conexus Solutions, Inc. plays an important role.

Akshay Kapadia, Founder and CEO, gives readers an inside look at the company.

Q. Why do you focus on small and mid-size companies for your service offerings?

Our observation has been that when it comes to the pharma and life sciences industries, the small and mid-size businesses (SMB’s) are really underserved as most service and solution providers only focus on large companies and their needs. We have also observed that a lot of small pharma companies are run by people who have come from larger companies and know what they need but simply do not have the same budgets as they are used to when working at larger companies, so usually they have to come up with workarounds. Often their needs become more complex as they are trying to do more with less.

This is where we saw an opportunity to cater to such small and mid-size companies by creating solutions for them at a price that is right for them.

Q. How do you ensure sales success required in today’s hyper-competitive environment?

The secret sauce for our success is a healthy combination of technical prowess and industry experience coupled with top-notch customer service! We ensure that our customers get the quality deliverables that they need in a timely manner at a reasonable price. This results in many repeat customers and word-of-mouth references, which goes a long way in establishing our credibility and growing organically.

Q. What services do you offer?

We provide end-to-end services and solutions that allow pharma and life sciences companies to outsource their technology support operations confidently. Our organization is structured under four main service delivery pillars as described below:

• Pharma Services – This pillar provides solutions and support for everything Veeva! We have substantial experience in implementing and supporting all Veeva CRM and Vault products with several Veeva certified professionals on staff. Conexus is a certified Veeva Premier Services partner for Commercial Cloud and a certified Veeva Services partner for Development Cloud.
• Data Science & Insights – With our modern cloud-based data warehouse and master data management solutions, we help our clients use data to make objective and strategic business decisions. We specialize in descriptive analytics, purpose-built for the life sciences industry to help ensure launch readiness for new entrants to the market as well as ongoing support for growth in market share for more established players. We curate data for our customers in a way that makes it easily actionable.
• Marketing Solutions – During this time of remote interactions, our customers need a rich library of digital assets to pick from in support of their sales processes. With our strong technical foothold, we have built tools and frameworks to design, code, deploy, and manage content suitable for consumption through various multi-channel CRM modules. The combination of creative and technical capabilities available under one roof expedites delivery of content that is affordable. Our offerings range from creating email templates, presentation collateral, website development, video production to ad design, and more period.
• Cloud Services –Salesforce provides several feature-rich Sales, Service, and Marketing Cloud solutions. The challenge that most small and medium businesses face is the ability to take advantage of these solutions by implementing them and then having access to support services in a cost-effective manner. That’s where Conexus comes into the picture. These delivery teams are complemented by our Client Services team that ensures a comprehensive and consistent experience to our customers by providing a single point of contact for all their needs.

Q. How do you help companies with effective data management?

Effective data management starts with understanding the data sets that are available and at our customer’s disposal. The analysis of this data helps customers understand the ‘why’ and ‘what’ behind the raw numbers. Conexus’ Data Science & Insights team consists of experts that can stage, process, and compile data into user-friendly dashboards, as well as predictive and prescriptive analytics that facilitate decision making.

Q. Tell us about how your commercial operations help companies build and strengthen their capabilities.

We offer a comprehensive suite of commercial operations tools and services to enable our customers to bring their products to market, while enhancing their sales and marketing efforts. Within the pharma and life sciences industries, Veeva is the CRM of choice – and we have built deep expertise in implementation and ongoing support of Veeva CRM and its multi-channel capabilities.

Q. How do you cater to your customers’ clinical and medical needs?

If you consider the entire life cycle of a pharmaceutical drug, from discovery to clinical trials and then commercialization, there are several procedures that mandate compliance with regulatory processes and documentation. Veeva Vault has gained prominence and market share to support these initiatives. Conexus has developed fast-track implementation and support frameworks for Veeva Vault products in the Clinical Data Management, Quality, Regulatory, Medical, and Commercial stages of the life sciences product journey.

Q. What are your implementation and integration services?

As one can imagine, a software solution is only successful if it is implemented with adequate attention, operationally supported during its utilization, and can interact by exchanging data with other solutions in the ecosystem. The Conexus team prides itself in being proficient in performing all the above functions. We have built process frameworks and tools that help us operate in a multi-customer, multi-application environment with comfort and ease, while delivering exceptional service to our customers. We have leveraged our teams extensive experience of supporting customers and built turn-key solutions to implement Veeva CRM for pharma and life sciences industries, as well as Salesforce solutions for the medical device and diagnostics companies.

Meet the leading light

Conexus Solutions, Inc. was founded in 2016 by Akshay Kapadia, an industry veteran with over 25 years of experience in the pharma and life sciences industry. Akshay held a variety of roles supporting companies with their sales operations, data analytics, and marketing solution needs. Since its inception, Conexus has grown steadily from both a capability and a revenue standpoint and is poised to continue its growth at a healthy pace.

“Decades of experience, deep domain expertise, and a relentless focus on client service make us the ideal partner for growing life science companies.”