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DidItBetter Software:  Paving the Way in Innovative Enterprise Mobility Apps for the Office of the Future™

DidItBetter Software: Paving the Way in Innovative Enterprise Mobility Apps for the Office of the Future™

Working and managing a remote workforce in an ever-revolving modern workplace has transformed the office of the future. In today’s work environment and with new business models, workers are being pressured to demonstrate and improve their productivity when away from the office. The pandemic forced a new information access model for remote workers, and businesses are depending on Software’s Add2Exchange Enterprise 365 synchronization apps for up to date business contacts and calendars, to support their remote mobile teams and enhance this new productivity model. They leverage an organization’s existing technology and BYOD to fill remote and mobile devices with the essential information employees need to do their work more efficiently and help them become more productive.

Trace “Tc” Tervo is the CEO and co-founder of Advantage International, Inc./ Software, who has spent over 30 years leading the team. Tervo is one of the original innovators behind the success of their enterprise mobility sync apps. His vision and direction led the company to develop its enterprise-class solutions which all focus on improving team collaboration and information sharing in the workplace and when mobile. “So early on I ran a 22-person team and simply found it challenging to manage them since I didn’t know what everyone was doing, their scheduled appointments for the day and so forth. If I asked, they felt I was micromanaging, so when Outlook and Exchange public folder calendaring became mainstream, we made an app which would centralize everyone’s schedule automatically. Everyone had access to it and it made us run more efficiently with less meetings. With the introduction of PDAs, Pocket PCs, and other emerging smartphone and mobile devices (iPhones, iPads, Androids) down the road, we realized we also needed our team to have up to date corporate contacts in addition to calendar information easily accessible outside the office on their devices. We developed a way to create centralized company calendars and contact data to better manage our team while automatically sending up to date information to our team’s mobile devices and smartphones so they would easily have access to it when they were in the field away from the office. Mobile technology trends and smartphone use was emerging and transforming the way we conducted our business on a daily basis. From 20 years ago, we began shedding all kinds of IT profit centers and expanded the licensing of our enterprise sync tools to other ways of data manipulation and presentation solutions”, recalled Tervo.

Compatible with current versions of Microsoft’s Windows, Exchange Server and Microsoft 365 (Office 365) platforms, DidItBetter Software’s sync apps are used by companies and organizations worldwide. “Although we don’t have a firm count, I would estimate there are over 300K users being touched by our solutions daily,” said Tervo. “We serve businesses of all sizes, in different industries and business sectors. Our apps are used by law firms, marketing and sales teams, accounting and financial institutions, real estate and construction, healthcare, manufacturing, retail companies, professional services, service-based businesses, utilities, government agencies, non-profits/charitable organizations, food and beverage/hospitality, professional sports and on and on. It is fulfilling to know these organizations are getting their corporate calendars and contacts coordinated with our apps. We help them work smarter, not necessarily harder.”

Awarded 10 Most Inspiring Business Leaders in 2020 and 30 Most Inspiring Business Leaders in 2019, Tervo holds a Bachelor of Science in Management Information Systems from the University of South Florida and Associates in Electrical Engineering Technology from Roger Williams University in Rhode Island and he minored in Expert Systems. Tervo added, “It’s challenging to look at a business situation and then make new and useful tools to solve it…and then see how people accept it and uniquely use it in their organization. It is very rewarding, and the team takes the responsibility seriously. Everyone really starts to rely on the information daily so we constantly improve the tools. We tweak based on our roadmap, feedback from our clients, feature requests, and software enhancements. At the end of our work day, our goal is to say - we did it better.”

DidItBetter Software uses Rapid Application Development innovation techniques to quickly adapt, transform, and enhance its apps to conform to new standards, platforms, and to provide customer requested options.

Tervo explained, “Today’s workers use mobiles most often connected to Microsoft Exchange/365 and require much smarter access to company data than is given by default. They need the ability to filter, share, and update company information when they are out in the field, working remote. Our tools enable executives, managers, and their assistants a way to create what we call ‘information relationships’. An information relationship is a rule which specifies what happens when someone creates data, edits or deletes it, and of course where it lives, where it goes, and who has access to it. This is all done centrally, with little user training or change in behavior, and without having anything installed on the device. So, implementing a tool like this is really the next logical step.”

From the beginning of 2000, DidItBetter Software was the only one offering public folder synchronization tools for Microsoft Exchange and Outlook users with smartphones and mobile devices, and each year with each version of its software apps got better and better. Their flagship sync app is Add2Exchange Enterprise 365 for automatic calendar, contact and global address list (GAL) synchronization that easily make relationships for all types of folders in Outlook. DidItBetter Software’s award-winning apps which support multiple sync scenarios are versatile and easily tailored to an organization’s data presentation requirements.

“Our sync apps add an essential but missing component in ‘out of the box’ Microsoft Exchange, Office 365, and mobile devices. Thank heaven they overlooked it,” said Tervo,“We have been able to carve out quite a niche in what we are coining ‘a company’s small data’ services. Company management and leadership teams, including owners have more control and centralized access to their organization’s valuable data. Once operational, all you do is add a user to a distribution group and they get or share their contacts and/or calendar thereby becoming a more integral and valuable member of the team. It’s a single point installation, centrally managed with nothing to install on devices, and you really don’t have to train anyone to do anything differently than what they already normally do.”

Apparently, the market has noticed. DidItBetter has won numerous awards for their enterprise mobility synchronization apps, including winning several readers’ choice awards consecutively in the last six years, and recognized as a technology solution provider by industry leaders and its peers.

For more information on their award-winning sync apps and their accomplishments, visit their website at

“Our focus is to continue developing easy to use, versatile collaboration solutions which help you work better, faster, and more efficiently in the workplace and in the field. These are crucial tools in building your own Office of the Future. We’re proud of our contribution to innovating apps that improve enterprise mobility, remote work productivity, team collaboration, and information sharing.”

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