30 Leading Companies of the Year 2021
The concept of big data has been around for years; most organizations now understand that if they capture all the data that streams into their businesses, they can apply analytics and get significant value from it. But even in the 1950s, decades before anyone uttered the term “big data,” businesses were using basic analytics (essentially numbers in a spreadsheet that were manually examined) to uncover insights and trends. The new benefits that big data analytics brings to the table, however, are speed and efficiency. Whereas a few years ago a business would have gathered information, run analytics and unearthed information that could be used for future decisions, today that business can identify insights for immediate decisions. The ability to work faster – and stay agile – gives organizations a competitive edge they didn’t have before. Signal AI started life with three people in a garage in 2013. A young David Benigson, working for his parents’ executive search business, found inspiration as he spent hours manually curating stories for the company newsletter sent to business leaders to help them stay on top of industry critical news. David knew there had to be a better way, he met data scientist and ML/AI academic Dr Miguel Martinez, and the idea to use artificial intelligence to augment this process was born! Signal AI is a decision augmentation solution for strategic communications that uses AI to analyze the global media and provide knowledge. Trained by you, Signal’s AI-powered solution makes sense of the global media across millions of sources from an array of channels. It surfaces what matters to you so you can focus on the strategic reputational questions that really impact company performance. Signal AI combines cutting edge AI-powered search with the industry’s most diverse data set to answer the questions that matter and augment your strategic PR and communications decisions.
Sharing is at the heart of the Signal AI Platform
Media monitoring should not only support you in tracking your organization’s coverage, competitors, and industry - it should also empower you to look beyond your immediate known universe. However, historically media monitoring has been limited by cost, content, and cumbersome technology. Signal AI's combination of the industry's most diverse content set and cutting edge AI-powered search functionality allows you to not only understand how your current activities are affecting your reputation but also to uncover unseen opportunities, risks, and areas of intrigue. The Signal AI platform offers a user-friendly monitoring and search interface that removes the need for lengthy search strings. The platform empowers you to quickly set up and alter searches to extract insight in real-time from amounts of data that would otherwise be overwhelming. An effective and unified communications strategy requires you to share the right information at the right time. Whether it’s a weekly newsletter, daily round-up, or a real-time breaking news alert, Signal’s suite of Strategic PR tools is designed to make sharing knowledge across your organization quicker and easier than ever before. Built on top of Signal’s intuitive search functionality, Signal AI’s news tracking and reporting capabilities keep you up-to-date in real-time while empowering you to create, schedule, and distribute content in a format that best suits your audience.
Reputation management that goes beyond
Signal AI provides flexible and powerful media monitoring software to empower data-driven communications strategies. Media monitoring should not only support you in tracking your organization’s coverage, competitors, and industry - it should also empower you to look beyond your immediate known universe. However, historically media monitoring has been limited by cost, content, and cumbersome technology. Signal AI's combination of the industry's most diverse content set and cutting edge AI-powered search functionality allows you to not only understand how your current activities are affecting your reputation but also to uncover unseen opportunities, risks, and areas of intrigue. With an ever-expanding list of ways your reputation can be pulled into a crisis, traditional PR tools focus on management rather than prevention. Signal AI understands protecting that reputation is as much about identifying and mitigating potential risks as it is about managing them when the worst happens. Whether it’s a change in government legislation or simply the beginnings of a shift in public opinion, Signal AI alerts you to these early warning signs before they become an issue, giving you the time and insight you need to prepare and act.
David Benigson, CEO and Founder