Alexa Gimbal — Advertising and marketing automation platform powered by physical-world data
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Gimbal — Advertising and marketing automation platform powered by physical-world data

Gimbal — Advertising and marketing automation platform powered by physical-world data

Geofencing is the latest trend in the mobile marketing world that enables mobile marketers to send location-based notifications from their app. It is often referred to as a virtual perimeter around a location where you want your customers to receive notifications. With the rising popularity of mobile devices, geofencing has become a standard practice for plenty of businesses. Gimbal is a company that develops location-driven products that provide solutions to help you master the customer journey for a more personalized approach to advertising and marketing.

As we know it today, Gimbal came into existence when two independent companies – The Mobile Majority and Gimbal – merged at the end of 2016. The former, an integrated mobile advertising platform based in Los Angeles, and the latter, a location technology platform born out of Qualcomm, joined forces to bring the best of adtech and martech together under a single offering.

Gimbal provides several types of location-based targeting, which provides better audience targeting. It lets you target exactly who you want and ensure your campaigns reach the right devices by building your own custom location-based audiences based on how often people visit your places or other places of interest and how long they stay. Some locating techniques deployed by Gimbal include: 

Geofencing (Current Location): This Lets you reach your audience in real-time when they are near your location or a competitor’s location.

Geofarming (Historical Location): This allows you to retarget consumers that have visited an area of interest in the past within a specified time period. 

Predictive Location: Uses predictive analysis to target consumers who show a strong probability of visiting a location in the future so you can reach your audience based on where they may be going next.

Beacon-Based Retargeting: It lets you deploy a network of your own beacons to create custom audiences and retarget them in the future. Perfect for shopping centers, billboards, or bus stops.

Location Platform

Gimbal lets you power your omnichannel marketing with the industry’s leading geofencing and proximity-aware location stack built on a privacy-first foundation. It is a cloud-based management console for all your location needs. The enterprise-Grade Location SDK is quick and easy to set up. The always-on SDK provides you with the tools to harness both active and passive location signals from your users with minimal battery usage. Its Location SDK was built within Qualcomm and has passed financial institution security and enterprise-grade stability requirements. The new features include Order Mode and Arrival Mode, built to capture real-time order information and track customer whereabouts.

Location-Triggered Notifications

Gimbal provides power personalized messages for your app users through targeted push campaigns based on location, time, and dwell triggers for engaging mobile experiences. It lets you gain a rich understanding of your users, your locations, and the performance of your campaigns with dwell-based measurement capabilities. Insights include, but not limited to: User insights, Place Insights and Push Campaign Performance. You can manually create your own radial or polygonal geofences, or choose from a library of pre-built, human-verified polygonal POI’s that include millions of locations for the top brands across industries and categories.

Proximity Beacons

Gimbal Bluetooth Low-Energy Beacons set the standard for security, battery life, durability, ease of installation, and more. You can know where your customers are down to the department, aisle, or shelf by deploying beacons in your locations. Gimbal’s Bluetooth Low Energy Beacons interact with the Location SDK to build micro-audiences for highly customized messaging for your app users and enables visitation measurement with hyper-precise accuracy. All of Gimbal’s Bluetooth Low Energy Beacons connect your app to complete your customer’s journey – from the moment they enter your location until they leave. The company offers beacons in a variety of sizes and form factors depending on your use case and battery needs.

Location SDK

Gimbal’s always-on SDK was the first to market and provided the ability to harness both active and passive location signals from your app users with minimal battery usage. It is an enhanced version of Location SDK for brands looking to seamlessly integrate their curbside pickup and drive-thru experiences.

The On-the-Way SDK is an enhanced version of Gimbal’s core SDK – the most widely-adopted enterprise location tool on the market. An out-of-the-box version, the On-the-Way web app offers similar location-aware capabilities as the SDK but doesn’t require a mobile app.

Meet the CEO

Rob Emrich is the Co-Founder and CEO of Gimbal. The technology company builds tools that translate location data into intent, measurement, and analytics to help organizations transform their businesses. He is a successful entrepreneur, having founded six startups. He has completed BA in Innovation, Entrepreneurship, and Science & Reason with distinction from The Ohio State University.

“We develop location-driven products that provide solutions to help you master the customer journey for a more personalized approach to advertising and marketing.”

“At our core, we are a technology company. We build tools that translate location data into intent, measurement, and analytics to help organizations transform their businesses.”


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