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Best 30 Companies of the year 2018

Insite Interactive: Creating Meaningful Impacts with Technology

Insite Interactive: Creating Meaningful Impacts with Technology

“The possibilities are endless where technology is concerned.”

Everyone knows that a company needs to have a website. In fact, it’s practically a requirement for being a successful organization in today’s tech-driven world. But these days, the modern user expects more than just a URL; they expect innovative solutions that simplify their life. Solutions like custom software, mobile and web apps that require strategic prowess beyond website design & development.

Enter Insite, the Dallas-based technology strategy company. For nearly 20 years, they’ve been humanizing technology, helping companies develop a customized, people-first approach to all-things tech. From verticals like healthcare and e-commerce, to museum and fashion, Insite specializes in building better user experiences that make the world a little brighter, one click at a time.

Let’s learn more about the company from President Bren Taylor Montgomery and CEO Owen Hannay

Why was the company set up? How did you select the vertical and decide to be part of the global platform?

Our Founder, Adrienne Palmer started the company in 1998. She was intrigued with how technology was evolving. She had previously worked in an industry where everything was done manually, so she had many innovative ideas on how we could contribute to the economic growth of other organizations in our community, and hopefully use technology to improve the quality of life.

How has your company expanded its offerings over the years?

Over time we have expanded our company by pushing our own internal boundaries. We’ve really moved into a more strategic space, which has allowed us to develop some amazing integrated apps, software and websites. For example, when we produced a cutting-edge app for Traveler Secure, we definitely pushed the limits of what type of personal security could be achieved on a smartphone.

What kind of mixed responses have you received from your consumers over the years? How have they motivated you to shape your offerings?

The majority of feedback from our clients is exactly what we want to hear: progressive, strategic, purposeful, disciplined, etc. However, one of the harder things to hear was when clients called us “slow.” It was frustrating at first because when we examined our process and our offering, we didn’t feel comfortable cutting corners. So, the challenge we faced was to help our clients understand the strategic work that’s really happening and how long it’s going to take. It would have been easier to cut from our process in the name of speed. It’s much more difficult to take credit for the discipline that makes our product superior to our competitors’. But it’s the right thing to do for our clients, so we remain committed to it.

What drives you to excel in your field of business?

The possibilities are endless where technology is concerned. We are driven daily to empower our clients and create something meaningful that will contribute to our world for the greater good. When we sign on for a project, it’s about so much more than money. It’s about improving companies, lives and the communities they are in. It’s about humanizing complex technology. For example, we developed an intuitive inventory system for a large company that saved them millions of dollars within the first year of deployment. We have made their work experiences better and in turn, their lives.

Tell us about any market-related factors that have inspired you to expand your company.

We have a history of living on the cutting edge of technology. And when we first started, that meant ‘making great websites.’ But two major market factors have necessitated that we adapt. One was when the technology landscape changed; we realized anyone has the ability and the tools to make a great site. This inspired us to swim further upstream in the tech landscape to focus more on custom software and apps, while still having the ability to design and develop for the web.

Secondly, marketing budgets are more frequently being applied to projects that used to belong to IT, so the lines are beyond blurred now. Companies are rewarded for their ability to embrace the integration of marketing and technology. Therefore, we strive to expand our offering based not on what’s happening now, but on what’s next for this intersection.

Can you tell us the top five factors that have been the biggest asset to your organization and why?

Yes, but answers one through five would be “People.” Our people are the alpha and the omega of this business. Clients wouldn’t find us, work with us, stay with us or evangelize our services if it weren’t for the human beings with whom they work. We’d have no perception, process, product or profit without them. There is absolutely no way that we can live up to the promise of doing great things, if it weren’t for our people’s sense of empathy about the clients and the audiences.

What are the reasons behind your product popularity and the consistent growth as an organization?

In our business, product and process are synonymous. Our clients trust the process we’ve developed to humanize technology and solve their most complex challenges in unexpected ways. That trust leads to ambassadors, which in turn creates demand for our people to repeat the process, enriching themselves every time. This is a never-ending cycle. If we’re not growing, it’s evidence that we’re dropping the ball somewhere.

How do you and your company contribute to the global IT platform and society at large?

If you look at our client roster over the last two decades, you’ll start to see patterns emerge pretty early on. We don’t define ourselves by our clients, but we can’t deny we attract a certain profile: Companies looking to innovate in the fields of education, medicine & wellness, and personal security tend to knock on our doors. With people like ours, it’s no surprise we tend to team up with partners who are looking to make more than money.

Where do you see you and your company a couple of years from now?

Still doing what we have been for the last 19 years—discovering and learning new technology as it evolves and understanding how to apply that technology at the right time. We love to share our knowledge with others. Our senior staff has been in this industry for a very long time. It’s so rewarding to be able to share what we know and help empower others along the way.

Meet the Guiding Forces

The President

Bren Taylor Montgomery is the President of Insite. She empowers the team to explore what comes next, while still nurturing core capabilities. Joining Insite in 2011, Bren owned her own accounting business for 10 years. Her detail-oriented experience in finance and her previous work with industry standards and regulations for the ATF and BOE (Bureau of Explosives) has proved invaluable in the technology space. Bren champions compassionate leadership and believes transparent communication is the key to achieve company, team, and client success.


Owen Hannay is the CEO of Insite. Long before Insite, Owen founded Slingshot Advertising in Dallas in 1995 with the belief that clients and agencies were missing out on opportunities enabled by the exploding media landscape and digital environment. Owen sees opportunity inside every challenge, like a prize inside a cereal box! Over the years, he has established several ventures in real estate and marketing, including Speakeasy, a social content agency in partnership with The Dallas Morning News. A graduate of the University of Virginia and SMU, Owen has worn many hats throughout his career, but his favorite two remain those of husband and dad.

 “We are driven daily to empower our clients and create something meaningful that will contribute to our world for the greater good.”

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