30 Great Places to Work 2021
Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is helping to evolve what customers expect from the brands they interact with. Neglecting it is way riskier than investing in it. The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic. The reality is, content marketing has fostered the customer-centric reality we’re now operating in. From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer. Globally there are various marketing firms delivering excellent services, but KEXINO stands out from the rest. KEXINO is a combination of a full-service, outsourced marketing services provider and a marketing technology developer. The company creates and implements a range of sales, marketing and communications strategies that help your business do more business. Today’s commercial landscape is no longer about fitting in – it’s about standing out. In a world of copycat offerings and outwardly-identical business models, a company needs to create brand and value differentiation in the minds of its new and existing customers.
Small Business Marketing
Your start-up or small business will live or die based upon the success - or otherwise - of your marketing. Even if you have the best product or service, the reality is no-one is going to beat a path to your door. No-one is going to search you out to give you their business. Don't be deluded into thinking otherwise. How come? Because every business, regardless of size, is different. Any marketing plan worthy of the name must consider WHAT you’re selling, HOW and WHERE you’re selling it, to WHOM, and for HOW MUCH. Because the answers to these questions are different for every business, a marketing plan working for Company X may not work for Company Y. More importantly, any marketing plan needs to take into account the answers to these questions if it’s to be effective. Any marketing plan needs to deliver on a business result. A clearly-defined, measurable yardstick to determine how successful the marketing plan proves to be. What that business result is, depends on what your plans are for the business, and what areas of the business take priority. Maybe you're looking to increasing sales leads. Maybe you need to increase conversations on existing leads. Maybe you want to increase visibility and awareness of your business to a particular audience group. There’s no such thing as the ‘best’ marketing plan - only the ‘best’ for your business at this particular moment in time.
It’s All About Growth
A 'startup' isn't just any old small business. Startups are primarily about rapid growth within a short space of time. The business concept needs to hold water - or be tweaked accordingly - in order to demonstrate its validity and investability. More often than not, the business plan is based on selling the product or service to a large number of users. The process of defining, identifying, and reaching target audience groups needs to scale easily and elegantly. Without the luxury of time or multiple resources, marketing a startup often calls upon being creative or innovative in order to gain traction quickly and rapidly. Any marketing plan needs to generate a positive ROI as soon as possible. Depending on how the business is funded the marketing budget to make this all happen may be restrictive - making the whole process that much more challenging. Customers are no longer interested in a website that’s little more than an online brochure. Websites with rarely-updated, static content leave little reason for visitors to return. Visitors need to have a reason to come back to your site. They want relevant information that speaks in their terms. They're looking for help to make a buying decision. At the same time internet search engines such as Google, Bing or Yahoo! love to find new, original, and informative content that addresses a searcher's intent. That means that your business can appear more often (and nearer to the top) of search results pages if you keep producing exceptional content that provides the best answers to the questions potential buyers search for online. However, bear in mind that superficial, inappropriate, or badly-structured content can work against you.