Alexa Listrak helps marketers to create personalized interactions that drive incremental revenue, engagement, lifetime value and growth
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Listrak helps marketers to create personalized interactions that drive incremental revenue, engagement, lifetime value and growth

Listrak helps marketers to create personalized interactions that drive incremental revenue, engagement, lifetime value and growth

At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers. It’s no longer enough to have a website or run some un-focused Ads campaign.

As one of the top companies in the multi-channel marketing industry, Listrak blends and works with over 1000 retailers to leverage growth, power engagement, and provide significant incremental revenue. Listrak stands apart on offering solutions and strategies that gives meaningful results year after year.

Listrak follows the best practices, competitive insights, and leading trend perspectives to help you continually optimize your program. As a testament to Listrak’s clients' satisfaction and the results they’ve achieved, the company earned an industry leading Net Promoter Score of 82 far outpacing other marketing and tech industry leaders.

Listrak’s marketer friendly, easy to use platform comprises a suite of actionable insights, omnichannel marketing campaign tools, and testing features that work together to save valuable time while delivering personalized, targeted campaigns.

Reach and retarget customers throughout their lifecycles with optimized emails, SMS/MMS, and mobile push messages. Target each customer with the right message at the right time in the right channel with Listrak’s smart segmentation, actionable insights, and AI powered predictive personalization tools.

Q. Why Listrak has to be picked?

Listrak will listen and respond to individual consumer signals of intent, translating into actionable touchpoints of communications such as cart/browse abandonment, lifecycle messaging, product alerts and transactional messages across the customer journey for maximum impact. The firm reaches and retargets customers throughout their lifecycles with optimized emails, SMS/MMS, and mobile push messages. Target each customer with the right message at the right time in the right channel with Listrak’s smart segmentation, actionable insights, and AI powered predictive personalization tools.

Offered solutions

Broadcast and Triggered SMS: Create the right mobile experience through personalized, regularly scheduled broadcast messages and timely, relevant transactional SMS that go beyond order confirmation to include loyalty/reward triggers, time-triggered reminders, claim processing alerts, account-based alerts and more.

Intelligent Trigger Campaigns: Automatically generate timely and relevant messages directly linked to real-time customer behaviors anywhere across the customer journey to strategically influence purchase intent at the right point in time. Smart trigger messages respond to customer signals and deliver highly personalized interactions across email and mobile channels. 

Text-To-Join Acquisition and SMS Keyword Campaigns: Acquire numbers and email addresses across multiple channels and touchpoints with strategic text-to-join campaigns.

  • In-store signage strategies create opportunities for customers to start the conversation; no need to update POS, train employees or add new hardware or software
  • On-site tactics that engage visitors at the right points on your site as they’re browsing to encourage opt-ins
  • Email best practices to promote your SMS program in your most profitable channel
  • SMS campaigns to acquire email addresses to simultaneously and organically grow both lists

Intelligent Social Lead Acquisition: Spend your ad dollars more efficiently by linking your customer database directly to social ad platforms to efficiently target site visitors who don’t subscribe, while excluding those already on your marketing list. Lead Ad Automation syncs to Facebook and Instagram subscribers to Listrak in real-time and provides detailed subscriber reporting.

Extend the return on those new subscribers by automatically including them in your Welcome Series and nurturing campaigns to maximize engagement and sales.

Popup Pro: Acquire the right subscribers and nurture site visitors on the path to purchase with Listrak’s Popup Pro solution. Create multiple active campaigns that target site visitors based on behavior and intent. Start with a popup template and customize to reflect your brand and business goals. You can control triggers, page logic, placement and cadence so the popup appears when and where you want it.

Listrak is a bundle of joy

Configure data-driven, intelligent journeys that engage customers in exactly the right way based on their real-time behaviors – all from a single marketing platform. Optimize engagement for any scenario by designing cross-device, cross-channel programs using Listrak’s best practices or your own experience – and then refine those journeys by adding branches and channels based on continuous learnings and insights.

Listrak’s Abandonment Messaging Suite allows you to deliver strategically-timed personalized messages that re-engage active shoppers and nurture them forward to capture otherwise lost revenue.
Browse Abandon and Shopping Cart Abandon messages combine behavioral signals and predictive algorithms to deliver impactful messages that extend engagement and optimize the opportunity for conversion.  Easily incorporate predictive content, intelligent recommendations, and ratings and reviews to deliver highly-personalized interactions that maximize sales and loyalty.

 Q.  Why use Listrak SMS and MMS?

Create the right mobile experience through personalized, regularly scheduled broadcast messages and timely, relevant transactional SMS that go beyond order confirmation to include loyalty/reward triggers, time-triggered reminders, claim processing alerts, account-based alerts and more.

MMS (Multimedia Message Send) allows you to send photos, gifs or longer text (1,000 characters plus an image) to add a fun and engaging layer to your mobile marketing campaigns.

  • Step beyond SMS by including rich, vibrant and visual content in your text messages
  • MMS messages can be 1000 characters, as opposed to 160 characters for SMS
  • Reach nearly 100% of your addressable mobile customers as every phone that is SMS-enabled is also MMS-enabled
  • Share mobile coupons, UPC bar codes, product photos, etc

Case study to know how best Listrak is (In their own words)

About Uncommon Goods: In 1999, founder Dave Bolotsky, visited a craft show and was inspired to build something that had never existed before: an online marketplace to connect makers and their creations with shoppers looking for truly unique goods. They have since grown to over 200 year-round team members with thousands of packages heading from their home in Brooklyn to customers across the country each day.

With our previous provider, we didn’t realize how many revenue opportunities we were missing. Since moving to Listrak, we have seen significant revenue growth from email and SMS. They are a great partner. – Brian Hashemi, Head of Marketing & Analytics, Uncommon Goods

Overview

Many brands and retailers are hesitant to move from their current email platform. They may think the migration to a new platform would be too disruptive and it’s not worth the effort. Uncommon Goods realized after many conversations with Listrak, that the upside was well worth the change, and with Listrak’s experienced on boarding and account management teams, it would be a smooth process. Uncommon Goods decided to leave their legacy provider of more than 15 years and chose to partner with Listrak to elevate and grow their marketing program.

In addition to deploying automated campaigns, Uncommon Goods has created specific triggered solutions such as post purchase surveys and back in stock messaging to continually engage customers and take advantage of incremental revenue opportunities. Listrak’s platform ensures messages are relevant, not redundant by automatically checking customer data before an alert is triggered.

Results 

Moving to Listrak has paid off quickly with a 169x ROI in the first six months of partnership. Uncommon Goods has also recently launched Listrak’s SMS solution to provide further cross-channel engagement and revenue.

Ross Kramer, Co-Founder and CEO

“Listrak has nearly two decades of digital marketing experience, serves more than 1,000 clients, and works with leading brands.”

“The Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devices.”


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