CIO Bulletin

With a customer-first approach, ROOK Connect is delivering innovative and technology-driven solutions for enhanced connectivity and communication

Too many companies fail when going digital because the system they’re trying to implement can’t adapt to their specific business requirements. With the tried-and-true agile process management and business infrastructure software from ROOK Connect (www.ROOKConnect.com), you can give your company structure, improving productivity and communication. To assist enterprises in generating more money, streamlining processes, and operating effectively on a worldwide scale, ROOK Connect offers enterprise resource planning software and process management services. The ROOK Connect program gives you the tools, methods, and templates you need to use digital apps to advance your organization.

Kenneth Bond, CEO of ROOK Connect, spoke exclusively to CIO Bulletin about how his company is helping companies in achieving unprecedented financial savings through the use of critical digital tools.

Interview Highlights

Q. How would you describe ROOK Connect as a company?

ROOK Connect is a dynamic and innovative company that stands at the forefront of technological solutions and services. With a reputation for excellence, ROOK Connect specializes in providing cutting-edge connectivity and communication solutions tailored to meet the diverse needs of its clients. The company's commitment to staying ahead of industry trends is evident through its continuous exploration and integration of the latest advancements in technology.

One of the standout features of ROOK Connect is its customer-centric approach. The company places a strong emphasis on understanding the unique challenges faced by its clients, enabling them to provide tailored solutions that address specific needs and goals. This personalized approach, coupled with a strong focus on reliability and security, has earned ROOK Connect a reputation as a trusted partner in the realm of connectivity and communication. Our commitment to staying on the cutting edge, customer-centric approach, and dedication to driving positive outcomes set us apart as a leader in the industry.

Q. How did the company get started?

Fresh Focus Media (www.FreshFocusMedia.com) is a marketing agency that got heavy into the development of web, software, and mobile applications. As a custom software development company, we have built many applications to support businesses in their efforts to implement software and digital efficiency tools. After years of building custom applications, the next logical step was to build our own platform - software that wouldn’t just replicate other platforms; it would change the way businesses operate using software. This is how and why ROOK Connect was built and put on the market.

Q. What are some of ROOK Connect's core values? How has it shaped the company into what it is today?

Customer-centric: Our focus is to build long-term relationships with our customers. We operate on the premise that we’re always making decisions to best support and serve our customers.

Transparent: Exceptional customer service through transparent operations, honest communication, and integrity above all else. Our team works with customers to deliver the best service.

Reliable: Our company was built to help businesses. We offer services, sell products, and provide support. Our customers depend on us, and we deliver reliable, top-tier results every time.

Team-Driven: Our success is based on our ability to work as a team, both internally and externally with our customers. We embrace and drive change through a positive, engaging, and open-minded environment built on growth and trust.

Adaptive: Our customers' wants, needs, and expectations are constantly evolving, and we’re focused on adapting and evolving with them to get the most out of our products.

Innovative: Our customers can count on us pushing the limits of our products, services, and support. We’re dedicated to continuing to improve and expanding our offering to better serve our customers.

Wow Factor: Our staff is invested in the success we deliver for each customer we work with. Thinking outside the box, being creative, being heard, seizing opportunities, and focusing on growth.

Q. Can you elaborate on the advantages of being modular-based software?

ROOK Connect grows with businesses. We support not only the implementation of the ROOK Connect software but also the ongoing growth and development of businesses that are looking to grow and expand. With a wide variety of integrated applications, ROOK Connect supports businesses by providing workflows, automation tools, and strategic business management tools that drive revenues and results for the businesses we work with.

Q. In what ways does ROOK Connect maximize efficiency using Process & Workflow Automation Software?

With ROOK Connect’s completely unique implementation and strategic planning applications, our goal isn’t to implement the software and walk away; our goal is to work with our customers, providing them with the technical expertise or what ROOK Connect can do for their business on an ongoing basis. Our hands-on approach has us working with businesses to develop long-term meaningful relationships, working with various departments, engaging stakeholders, and ensuring that our customers get the most value from ROOK Connect possible.

With ROOK Connect becoming an integral part of our day-to-day operations, our goal is to continue to provide options and expertise throughout the ongoing relationship between ROOK Connect and our customers, which is why we’ve got almost a 100% retention rate. Our best marketing is satisfied customers. No matter what level the business is at, ROOK Connect ensures proper workflows, structures, data analytics, and real-time reporting applications.

Q. What is configurable visibility, which ensures transparency? Why is it important?

Most software companies work hard to get the customer, work hard on the implementation, and then leave the customer to manage the product from there. ROOK Connect wants to continue to work with our customers, support their growth, and continue to provide efficiency opportunities.

Our customers have access to the ROOK Connect team. We’re ongoing with them: transparent operations, live project management boards, live ticketing, direct contacts, etc.

Q. What is the process of implementation at ROOK Connect? Can you elaborate?

ROOK Connect takes pride in our hands-on approach to implementing our software solutions for our customers. We understand that every business is unique and has its own set of requirements when it comes to implementing software solutions. That’s why we work directly with our customers to configure the software for their specific needs. Our implementation process starts with a thorough analysis of your business processes to determine the best strategies and workflows for your organization. We define our implementation process as a comprehensive and collaborative approach that includes a deep understanding of your processes, identification of key requirements, and mapping out strategies to ensure that our software solutions meet your specific needs.

Our hands-on approach to implementation includes working closely with our customers to configure the software to their specific requirements, including essential configuration options and specific integrations as needed. The ROOK Team believes in direct communication with our customers to ensure that we understand their needs and can deliver a solution that meets those needs. Our Team of experienced business analysts and implementation mapping strategists will guide you through the entire process, from requirement gathering to post-implementation support. Our approach ensures that our software solution is configured for optimal performance and delivers the results that our customers expect. We pride ourselves on offering a software solution that is flexible, scalable, and configurable to your specific needs. We are committed to ensuring that our customers receive the highest quality of service, and we stand behind our solutions with a Team of support professionals who are available to provide assistance.

Q. What does the next five years at ROOK Connect look like? What are your future plans?

As a company, we aim to grow and expand our services throughout the USA and to enter the UK market by 2024. Most importantly, our customers' growth is our growth. Executing excellence is our growth process.

About | Kenneth Bond

As CEO of ROOK Connect, Kenneth Bond is one of the few Enterprise Software Solution Architects and the Founder of an innovative, operationally-driven technology company based in Alberta, Canada. As a serial entrepreneur with a passion for technology, he leads an extremely diverse Team on a mission to reshape and reengineer the way businesses utilize digital strategies to drive efficiencies, streamline business practices, increase reporting, and deliver results to customers’ bottom lines. Kenneth credits his successes to the amazing customer relationships he has built with his global customers and the result-driven success ROOK Connect offers.

Managing and building Teams of all sizes, Kenneth has been involved with all levels of integrating digital processes, from front-line sales to the management and development of Teams executing digital marketing strategies, CRM, PRM, ERP, and BI software applications. Included in a long list of achievements, recognition, and awards, ROOK Connect has been awarded the most innovative ERP solutions & services provider of 2021, the top CRM Company in Canada in 2021, and the Top 3 of the Top 100 businesses in Canada.

Mr. Bond is proud to be driving innovation for business and is acknowledged as an entrepreneur who is reshaping and rethinking the way businesses utilize and engage with digital strategies to create impact. With a passion for passing on his knowledge and supporting entrepreneurs looking to take their business to the next level, he believes in the power of digital media, enterprise solutions, and all that they can do to empower businesses.