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Simon Data — Enabling brands to deliver incredible customer experiences everywhere

Simon Data — Enabling brands to deliver incredible customer experiences everywhere

Marketing technology has never been able to fully integrate the three most important parts of customer relationship management: listening, thinking, and speaking. Proper customer relationship management helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention.

Simon Data is a Smart Hub that is purpose-built to seamlessly blend the science of understanding your customers with the act of connecting to them. The company enables brands to deliver incredible customer experiences everywhere. It lets you leverage all of your data with their customer data platform at an enterprise scale so that you can create powerful personalized experiences effortlessly.

Core Platform

The Core Platform of Simon Data enables you to Unify, explore, and action on all client data – irrespective of latency, type, or size – that leverages your existing infrastructure. It allows no-code audience management, which means all your data in one place for more nuanced and dynamic segmentation. The platform also supports self-service identity tooling for marketers to maximize the number of interactions resolved to an actionable identity.

It is well-suited for tech teams as it takes full advantage of your data investments by seamlessly integrating with downstream applications. You can save time supporting marketing while driving even more value. It is also suitable for marketing as it works faster with cutting-edge, no-code tools that enable personalization, complex experimentation, and the delivery of connected customer experiences on any channel. The Core Platform of Simon Data is purposefully built to support your goals and deliver results. With data and cross-channel orchestration in a single platform, marketers can automate winning, hyper-personalized experiences.

Simon X Experience Cloud

The Simon X Experience Cloud offers essential CDP capabilities, enabling teams to ingest, explore and unify all of their customer data. It is a customer experience management platform that prioritizes data, customer intelligence, and cross-channel campaign management throughout. It allows message delivery into and across owned media channels, with the ability to integrate and streamline workflows across ad channels and more, manage inbox placement, deliverability, content, and preference management.

Benefits Overview

Unified Identity: Simon Data helps you realize a customer's full contextual identity and leverage it everywhere you engage with your customers with the tools you're already using.

Dynamic, highly personalized content: It lets you create consistent experiences across all your end channels.

Centralized Orchestration: With faster, more reliable data access and centralized orchestration, you can ensure that all your customer experiences are connected.

Enable Collaboration: Simon data streamlines operations reduces inefficiencies, and refine workflows across your teams.

Actionable Insights: It leverages comprehensive user profiles between all channels and generates additional data points to inform better and optimize your customer experiences.

Audience management for the modern marketer

The audience management allows you to:

  • Increase marketing efficiency and decrease operational workflow complexity
  • Accelerate your roadmap, enable rapid iteration, and eliminate operational inefficiencies through fast deployment and powerful self-service capabilities
  • Unlock new hyper-personalized, real-time messaging and enhance your existing campaigns
  • Leverage the powerful tools you already have under a single, intuitive user interface and supercharge your workflow

Scalable email marketing with Simon Mail

Simon Data offers a fully managed end-to-end email service provider in the Simon Platform. The Simon ESP helps you segment, define journeys, review and deploy email campaigns from Simon's platform with Simon Mail. It has a communication subscription and preference center that efficiently manages your customer communication preferences, groups, and unsubscribes. It also provides "Reporting and insights" that lets you aggregate and manage campaign-level reporting across engagement, conversion, and delivery metrics.

Data Unification for a Single View of the Customer

Data unification allows delivering next-gen experiences across the entire customer lifecycle to generate long-term, trusted relationships. It enhances your existing data by drastically reducing time-to-campaign through Simon's data marketplace. Simon Data lets you build and maintain data connections in any channel through a flexible, low-code interface to send data anywhere it needs to go for a seamless customer experience.

Multichannel Orchestration

Multichannel Orchestration lets you manage the holistic customer experience to build better relationships. You can coordinate journeys across any channel through email, SMS, push, ad channels, customer support, onsite personalization, and more. Also, you can fully orchestrate and automate the customer journey across all your tools and end channels. The Multichannel Orchestration feature lets you futureproof your stack with a vendor and ecosystem-agnostic approach plus an extensible platform and avoid legacy tech debt.

About the CEO

Jason Davis is an entrepreneur and the Founder and CEO of Simon Data. He passionately works towards enabling tomorrow's leading brands to unlock the power of their customer data. Simon Data is on a mission to fully integrate three foundational aspects of building customer relationships – listening, thinking, and speaking. He has a Bachelor of Science (BS) in Computer Science from Cornell University and a Ph.D. in Machine Learning, Data Mining, and Statistics from The University of Texas at Austin.

"At Simon, we firmly believe that business success starts and ends with people. We all do our best work when we are surrounded by other friendly top performers who want to succeed together. This attitude is core to our values."

"Simon enables brands to deliver incredible customer experiences everywhere. Leverage all of your data with our customer data platform at enterprise-scale so you can create powerful personalized experiences effortlessly."

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