Alexa Stories of Asia – Empowering the Asian community with a voice through storytelling
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50 Innovators of the Year 2021

Stories of Asia – Empowering the Asian community with a voice through storytelling

Stories of Asia – Empowering the Asian community with a voice through storytelling

If there’s one thing Sam Neo believes, it is that everyone has great stories to tell, it’s just a matter of whether they come forward to tell it, or if they package it well. After setting up a successful Human Resources (HR) company, Sam decided to start a passion project — he created a platform where people across Asia could come together and feel safe enough to share their stories and unlock opportunities. It is intrinsic in Asian culture to avoid showing off, and that means not many people share the good work they do. Hence, he created Stories of Asia as a platform for people to showcase their stories, value, and connect with a supportive community.

What does it mean to be a storyteller incubator?

“It means we help individuals as well as companies build their brand. Individuals get to build their personal brand and attract leads because they were able to share their story effectively, and brands are able to position themselves as employers of choice and become talent magnets.”

Stories of Asia and the innovative ideas behind it

“To me, innovation is not always about revolutionizing things. It can also be about using what limited resources you have to create a big impact in a way that you might not have thought was possible. When the pandemic hit, it was really a huge blow for us, as we had a lot of physical events that were hugely successful, but then we had to reinvent ourselves.

“So what did we do? Beyond doing online webinars and events which everyone was doing, we launched seven chapters across Asia. I was thinking, how can I go about growing it in such a quick and short time. That was when we worked with local leaders in different countries as volunteers at different levels.

“For example, we found a couple of leaders within each country’s chapters. We had senior leaders who joined business leaders to drive sponsorship of the chapters. And then we also partnered young professionals to drive the initiative from the ground level. And that was one part that kind of helped us grow pretty quickly and gave us the immediate presence, even though it took some time.”

Services offered by the company

Stories of Asia help organizations and people from different walks of life find their voice to tell powerful and purposeful stories. These are some of the services the company offers:

LinkedIn Account Management: Branding is important. It drives business leads while helping you connect with like-minded people. Recognizing that most of us are really busy, their team helps you manage your branding by planning out your content, handling your LinkedIn account, and building an authentic online brand for you.

Stories Writing: Articles are one effective way to get recognized. Bite-sized stories are popular in today’s digital age, when people’s attention spans are is really short. The company focuses on helping you bring across your important message through short and concise story features.

Video Content Creation: Videos are one of the fastest and most effective ways to communicate your brand story. By creating short and engaging video content, you can put yourself in a better position to influence your target audience. The team helps you plan out the content, coach you and eventually produce the video that conveys your message effectively.

Storytelling Campaigns: Campaigns are also an effective way to engage internal staff while also an excellent way to enhance brand awareness with external stakeholders. The team helps you design a campaign that drives the desired outcome like recruitment, employee engagement and manages it end-to-end for you.

Brand Ambassadors Programme: What if you got your employees to do the storytelling for you? In this programme, the team creates unique engagement challenges on social media, incentivising your staff and coaching them with the right skills to share more about the company in an authentic way. This way, you can grow your employer brand, through the development of your employee’s personal brand.

Live Chat Coaching and Hosting: We all know that live chats have become an increasingly important channel to drive traffic and engagement on social media. The team will work with your host and guests to coach them so they perform during the live chat session.

About the Founder and CEO

Sam Neo is the Founder and CEO of Stories of Asia and also the Founder of People Mentality Inc. As a trusted advisor, he has worked with leaders in various large and reputable organizations such as Samsung, L’Oréal, Prudential, Diageo, Singtel Group, Under Armour, Mitsubishi Heavy Industries, and more. Besides securing MOM’s National Human Resource Scholarship in 2011, Sam’s contributions to the Human Resources (HR) community were also recognized and, in turn, awarded as one of the Human Resources (HR) Rising Stars in 2016.

As a millennial Human Resources (HR) thought leader, he is regularly invited to deliver keynotes at conferences globally. In addition, Sam has also been invited to share his insights as a Human Resources (HR) and Millennial expert on national TV and radio channels, He was also featured in major publications such as The Business Times and The Straits Times. Finally, Sam is also the Vice-President and youngest council member of the Singapore Human Resources Institute with the responsibility to transform its brand image and drive membership.

“Stories of Asia (SOA) is an Asia-focused storyteller incubator that seeks to empower the Asian community with a voice through storytelling.”

“We are a media storytelling incubator company that is passionate to build a strong, inspiring, relatable, inclusive, and empowering community across Asia.”


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