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Stride Consulting — Unlocking human potential by engineering better systems

Stride Consulting — Unlocking human potential by engineering better systems

The world is changing rapidly, and so are the basic needs of humans. To unlock human potential in an unpredictable environment, we need software that can do more. Software has evolved to a level where it can automate many mundane tasks easily. Stride Consulting is a company that has been building custom software since 2014. It aims to deliver quality software projects on time, improving technical proficiencies, and aligning leaders and teams. They have worked with companies like Spotify, Casper, Codecademy, Stash, and Plated.

The company's mission is to Collaborate to express its best selves and achieve mastery; continuously learn about its clients to help them solve their problems, create more impact; and Foster a diverse and inclusive culture with equitable policies and practices. Ultimately, it aims to create something good in the world through technical and organizational consulting with clients that foster social equity, steward the environment, and treat people humanely. It has several products and services to help companies perform better.

Web Application Development

Stride offers custom Web developments, which lets you provide elegant web solutions to your customers, whether they are across the office or around the world. It allows you to remain focused on customer needs by relying on Stride's experience delivering web applications in various industries. You can deliver for your customers, no matter whether they expect a stunning UI, a clean API, or performance guarantees. The company aims to deliver: 

  • Responsive web applications
  • Data visualization and data story-telling
  • Consumer products, business process automation, and internal apps
  • Accessibility, internationalization, and localization built-in
  • Payment processing
  • Multi-tenant applications
  • 3rd party integrations
  • API design for GraphQL, REST, and gRPC
  • Monolith or microservices architecture design

Mobile Application Development

Another important service from Stride is Mobile Application Development, which lets you eliminate friction between your customers and the products and services your business offers through mobile application development. You can deliver the mobile app conveniences your customers expect, such as push notifications, easy login, and stored preferences. The apps developed are cross-platform compatible and developed with React Native. The apps also carry native UI design for iOS and Android and consistent experiences across web and mobile devices. The clients can also leverage API designs and cloud tools for rapid application development.

Product Management

Having a product mindset will enable you to take your idea from concept to reality. In addition, good product management practices, product strategy, and user-focused development will differentiate your product and power you past the competition. Stride's approach to product management is guided by each client's unique needs. Its product management consultants select the techniques that best solve your most important challenges. Whether you need help with product strategy, building a product roadmap, or user experience research, the Stride team, will help your product team do it with a greater focus on users and measurable results. 

In the discovery phase, product management consultants learn from you and your stakeholders about the end-users of your website, product, or service and what they are trying to accomplish. Through regular demonstrations of progress, the company gathers feedback from your customers and stakeholders and rapidly iterate its way to better solutions.


A strong DevOps culture and teams skilled in DevOps practices enable exceptional software delivery performance. Research has shown that DevOps culture and practices have helped companies like Netflix and Etsy outdeliver their competitors. You can maximize the long-term value of your product by employing a product development approach that speeds up delivery and enhances your product's stability.

Stride helps you build software with practices that balance delivery throughput and application stability. It lets you increase deployment frequency and cut down on lead time for changes. It reduces the failure rate on deployments and the mean time to recover. When your software is delivered using these capabilities, it will be easy to change in response to feedback.

Cloud Services

Cloud service act as a booster for improving app capabilities. Stride lets you use the cloud as a competitive advantage so that you can move quickly. It helps you spend your crucial time solving business problems while reducing your time to market and operational costs. You can build cloud-native applications to minimize undifferentiated heavy lifting and create a consistent experience for all of your users by increasing availability and reliability.

Interim CTO services

Stride also offers Interim CTO services. As an Interim CTO, the company acts as the CTO for your company to achieve specific outcomes. It also tailors its Interim CTO offering to your needs so you can hit your Stride. It employs a three-step process to ensure engagement success. It all starts with meeting you where you are. 

Step 1: The engagement starts with discovery. The goal of this step is to understand your organization and your product. Once the company understands where you are and where you want to go, it puts together an actionable plan to help guide you toward your goals. 

Step 2: After a plan is set, it gets to work consulting and building software. This encompasses everything: setting technical direction, mentoring teams, building teams, building software, hiring, defining products, and more. 

Step 3: Lastly, once you are brought to where you want to be, the company works to hand off the CTO role and responsibilities to your internal team. Your Interim CTO then acts as an advisor to you as the engagement ends, and you'll always have access to Stride's network and resources.

About the Founder

Debbie Madden is the Founder & Chairwoman of Stride Consulting. She has built five companies from the ground up and has been CEO of three of them. She also has a passion for public speaking and writing and writes for, HBR, LinkedIn, InfoQ, The Huffington Post, and more. Debbie has also been a guest speaker on Fox Business TV, advocating for women in business. Additionally, she has been featured in Inc. Magazine, Forbes Women, Computer World, and The Wall Street Journal.

"Our goal is to create good in the world through technical and organizational consulting with clients that foster social equity, steward the environment, and treat people humanely."

"All complex systems have simple rules that drive their operation. We defined our values as the simple rules that drive how Striders behave in small and large ways, in all different job functions, with each other and with clients."

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