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November Edition 2020

The Spur Group - Leader in go-to-market consulting

The Spur Group - Leader in go-to-market consulting

In this day of data-driven technologies, most companies seek a proper utilization of their acquired data. Without adequate analysis of data, it is almost impossible to stay ahead of the competition. For mid- to senior-level leaders within a sales and marketing organization looking for growth, The Spur Group delivers go-to-market consulting that drives results that matter. They help you gain data-driven insight, improve your sales strategy, strengthen your partnering approach, tell your story, and execute better. Their relentless client-obsession, disciplined approach, and end-to-end expertise makes them the leader in go-to-market consulting.

Too often, go-to-market strategies take a siloed approach, resulting in little value. Or, worse, they fix one area while breaking, or completely ignoring, another. The Spur Group works closely with your team, combining industry knowledge with a deep understanding of your business to develop custom solutions for your unique challenges.

The Spur Group brings decades of consulting experience with Fortune 500 companies to the table. Combining actionable insights and a proven go-to-market approach, they help align your company's culture, values, offerings, and people to transform your business from the inside and out. The Spur Group offers solutions tailored to you, whether your problem is large or small, in one area of business or across the entire organization.

Gain Actionable Insights

With data siloed throughout your organization, it's hard to know if you have all the information you need and if it's the most accurate. The Spur team helps you take complete control of your data so you can consistently make hyper-effective decisions. Their team uses design thinking and data engineering to decrease the burden of data management and increase the impact of the data itself, helping you make sense of it in a consistent, disciplined manner.

The Spur Group helps you integrate advanced analytics into your processes and build AI engines so you can identify customer, employee, partner segments, and expectations and take immediate action. Instead of waiting 60-90 days for actionable metrics, they equip you with the tools to conduct monthly, or even weekly, reviews that allow you to make the savviest investments.

Improve Partner Leverage

With deep experience helping customers improve their channel and go-to-market processes, The Spur Group can help you implement sustainable operations and exceed your market penetration goals. Their battle-tested development and readiness programs help you deliver the right training services and content, increasing customer satisfaction and loyalty.

With their proven incentive operations and management framework, they help you drive your partners to focus on your business strategies, add new clients, and accelerate revenue growth. Applying their partner targeting and competing for program enables you to bring more partners to the fold, quickly build their devotion, increase your returns, and lower your costs.

Magnify Audience Engagement

The right message strategy can mean the difference between consistent communications that build brand loyalty and disparate conversations that confuse consumers, employees, and partners. The Spur Group collaborates closely with your team and designs compelling messaging that aligns all your audiences with your goals.

Whether it's visioning, stakeholder alignment, or execution planning, they will help you define a path to achieve your goal. They allow you to drive qualified, self-selecting leads by connecting with your audience via the platforms they live on and creating unique experiences that delight, provoke, and inspire. Using a process-driven approach that helps you scale and crush your business objectives, they deliver all things content, from theme definition to production and activation through relevant channels.

Fuel Execution Excellence

Whether you have challenges in one critical area of your business or across your entire organization, The Spur team helps you tackle major strategic planning elements to develop solutions that drive valuable results. If needed, they work with you to fill specific skill sets or resource gaps. They help you analyze your organization and streamline your projects, teams, and structures, to maximize your productivity and business results.

Increase in Sales Effectiveness

With a deep-dive analysis into your sales organization, The Spur Group can help you align and prioritize areas with the most significant impact. They will help you create conditions that create dynamic sales behavior, driving results, and maximizing revenue.

Understanding the most influential factors in developing a pricing strategy that is right for your partners, customers, and revenue goals give you sustained growth. The Spur Group will help you consider keys beyond price, including when and how much to discount and price your products when selling direct or via partners. From battling cloud security and privacy concerns to incorporating technological advancements like artificial intelligence and augmented reality, they will ensure your business models and processes keep you ahead in the ever-changing market.

About the CEO

Randy Karr is the Founding Partner and the Chief Executive Officer for The Spur Group. With over 15 years of experience in consulting and communications, he is responsible for setting the company vision, overseeing the business's health, and representing the organization. With his leadership capabilities, he establishes strategic partnerships, seeks key talent, and keeps the company culture thriving. 

Randy's experience includes developing highly trained teams, establishing cross-discipline communication, and addressing a broad range of corporate issues with T-Mobile, CenturyLink, and JPMorgan Chase. In the next decade, Randy believes businesses need to put just as much focus on making a positive difference in the world as meeting shareholder demands. He believes we are entering a new era, the era of Humanistic Capitalism.  

"We help our clients turn customer, partner, and employee experiences into competitive advantages."

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