Alexa Vestorly – Leveraging AI to Revolutionize Personalized Content Curation
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Vestorly – Leveraging AI to Revolutionize Personalized Content Curation

Vestorly – Leveraging AI to Revolutionize Personalized Content Curation

Most companies recognize the importance of using content to meet their marketing and business challenges. However, in a world where consumers expect a higher level of personalization, it is increasingly difficult for companies to stay relevant and meet these demands without more robust tools. Vestorly’s content curation platform powered by artificial intelligence allows marketers to curate and personalize content and reap the tangible benefits of increasing engagement rates while reducing marketing overhead.
Unleash Your Company’s Brand Through Highly Personalized Content Feeds

Vestorly is an advanced content marketing tool that addresses the need to increase audience engagement at scale, by curating and personalizing digital content from anywhere in the world.

The fact that high-quality content builds a brand’s credibility and establishes its position as a thought-leader is well established. Furthermore, it has been shown that personalized content feeds engage your audience through increased exposure to articles of high relevance and value.

How can this be accomplished?

Personalized Content Builds and Maintains an Authentic Connection

Companies need to engage their audience with relevant information, but producing content is a time-consuming manual process. Individualized communication that speaks directly to the specific interests of the target audience produces better results, so segmented audiences require personalization. However, this is a challenge for companies who can’t or may not want to dedicate considerable resources to content marketing.

Vestorly solves this problem efficiently with intelligent content curation solutions that are scalable. Using Vestorly’s software, companies can engage a diverse customer base with an endless supply of reliable content inventory divided into convenient content feeds and bookmarks.

Vestorly’s artificial intelligence (AI) tools expertly discover, filter, and curate content that is both engaging, safe, and compliant. This allows brands to maintain a high frequency of communication using high-quality content with a personal touch. No longer is a team of writers required to build original content non-stop in order to maintain the authentic personalized connection that online audiences expect.

The results are impressive. Companies can further transform their content strategy by delivering personalized content at the right time and across the right channels.

An Intelligent Tool to Curate Impactful Content

Brands recognize that if they are not consistently engaging their audience with useful information on the platforms they frequent, they lose leads and sales to companies with more presence. Twenty years ago, it was the person-to-person connection with a salesman that often made the close. Today, the most vital customer connections are forged through social posts, website blogs, YouTube videos, and the growing number of online platforms.

“Content is the glue that keeps the audience’s interest so that other important marketing and brand information can be delivered”

But, it’s not just content quantity or the frequency of content distribution that matters. It’s about content quality. And to achieve this you need a robust and intelligent content curation tool. Not a firehouse that spews a stream of unfocused and unsolicited content. Rather, businesses need a highly refined tool that consistently surfaces impactful content to be used across multiple formats.

This is not something that any busy marketing team can accomplish at scale. Often, the task of writing blogs and social posts gets neglected in the rush of projects demanding more attention. Relying on simple content curation tools, like Google Alerts, that have a limited depth of search to manually sort through long list to find suitable content options is not a best practice.

Fortunately, Vestorly’s technology was developed to meet these needs head-on by leveraging AI to optimize the three pillars of content curation; content discovery, content filtering, and content personalization

Build Trust with Content from Third-Party Sources

According to an Inc. Magazine, up to 96% of consumers don’t trust ads. Why should they when they are inundated with a tsunami of ads that sent out in mass without regard to personal preferences?

On the other hand, curated content that is personalized to the specific interests of the target audience based on their engagement history offers real value. It short-circuits consumer mistrust and establishes a brand as both a resource and an authority. Third-party content specific to an audience’s interest offers an effective alternative. It secures a brand as an unbiased center of influence. Third-party content that discusses topics relevant to a company’s products and services builds trust with their audience. The information isn’t coming from a sales or marketing team but from another expert in the field. That’s an impactful mode of communication!

This is yet another powerful solution that Vestorly provides to companies to help them differentiate from the crowd with unique and hard-to-find content sources relevant and exciting to their target market.

Personalization Grabs and Holds Attention

According to the Daily Egg, webpage content has on average 15 seconds to grab the consumer’s attention. Emails, videos and social posts have even less time. If the customer doesn’t see what they are looking for or understand how the post is relevant to them immediately, they move on.

Content personalization provides a better user experience, making it instantly clear that a customer is in the right place and has located the information, product, or service they wanted.

This phenomenon is so pervasive that McKinsey predicts that personalization will be the prime driver of marketing success within the next three years, pointing to the importance of leveraging software to identify and sort the right content for the right person.

Leverage the Power of Artificial Intelligence

Artificial intelligence combined with machine learning performs at a scale beyond human capability. Vestorly’s AI-driven content management engine leverages the power of machine learning and natural language processing to locate and deliver relevant and personalized content across multiple platforms. Using customer data and prior engagement history, Vestorly makes your email, social media, and website more personalized to each contact with content that speaks to their interests and needs. Moreover, with each customer response, Vestorly’s AI learns to engage them more intelligently.

The content engine combines the primary components of content discovery, content marketing and content management into one platform to curate original, third-party, and licensed content intelligently. Vestorly’s award winning software delivers game-winning product engagement, lead generation, and brand awareness for major brands and publishers.

How It Works

Vestorly’s content curation process is simple.

  • Identify and choose content sources for a specific content category

  • Discover content from these sources that meet the search criteria

  • Filter content based on keywords, relevancy, safety, compliance and sentiment

  • Personalize the content based on prior audience engagement
    Distribute the content via email, social or on a website

  • Repeat the cycle using AI to learn which content is most engaging

Discover the Value of Intelligently Curated Content

Content curation can seem like a daunting and time-consuming task. The value of using a consistent and reliable flow of current information to support a brand’s outbound marketing communications is immeasurable, but is often diminished because of the perception of the work it takes to curate content effectively.

It doesn’t have to be.

Vestorly’s white label Get Started with Content Curation program is a prime example of how organizations can begin to leverage content with little risk or expense. Vestorly’s team sets up and runs a brand’s content curation needs. Businesses can remove the burden of continuous content creation from their marketing teams. Enterprise companies and marketing technology firms can get deliverables of personalized content for their vast and heavily segmented audiences. At any scale, Vestorly white label content curation solution boosts a brand’s content inventory for email, newsletter, social media, and website engagement.

What could be better than a quick to implement, risk-free and inexpensive solution to leverage content curation to meet a company’s marketing and communication needs?

About the CEO

Ralph Pahlmeyer is Co-founder and CEO at Vestorly, a technology company focused on curating intelligent and personalized content feeds. Ralph began work on Vestorly in 2012 and has pioneered AI to create a content management and marketing platform that can provide the right content to the right person through highly personalized feeds of content. Over time he has expanded the company’s focus to enterprise-level companies in the fintech, martech, and adtech spaces. Previously Ralph ran AdvisorLeap, a digital marketing agency for independent financial advisors. Ralph earned his BS in Economics and Astronomy from the University of Colorado Boulder and is an accomplished cyclist and All-American Rugby player.


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