50 Most Innovative Companies to Watch 2021
Digital marketing is a crucial business strategy that can help brands gain more exposure and revenue. It establishes your brand, helping your company reach a wider audience and more opportunities for revenue. The world is in a digital age, and billions of people spend so much of their time on digital platforms. VividFront is an integrated digital marketing & web development agency that consistently delivers solutions for its clients. It offers clients upfront communication and surpasses client expectations at every level of engagement. The company’s solutions extend well beyond a website to a forward-leaning integrated digital strategy, constantly measured and monitored for success and course shifts. We interviewed Andrew Spott, the Founder and CEO of VividFront, to find out more about the company and its’ services. Here are a few excerpts from the interview:
Q. How do you define the company, and what are its motives for getting a strong position in the market?
VividFront is an integrated digital agency that consistently delivers results for clients. For more than twelve years, we have fostered a service-oriented reputation, consistently surpassing expectations at every level of engagement. We work primarily with a referral-based clientele and have built our business on relationships, not outbound selling. Our services range from design & branding to web development & eCommerce to marketing & consulting. VividFront’s extensive portfolio, entrepreneurial team, and
high business acumen distinguish us in the marketplace. Further, VividFront manages and executes all elements of both web presence and marketing integration creating a single responsible agency for a brand’s digital presence AND revenue growth.
Q. What is your innovative approach to balancing agency-client relationships?
At VividFront, we take a refreshing approach to how we manage our agency-client relationships. We don’t just classify strategy, design, development, and marketing as projects that need to get done, but the services we offer help us to effectively grow our clients’ businesses. Our team seeks to meet people and their businesses where they are. We work to sit on the same side of the table as clients so that we can see things from their perspective and provide them with smart business solutions. With that in mind, we approach our relationships as partnerships, not transactions. We spend our clients’ money as if it were our own and place their business above our own.
Q. How does VividFront spot opportunities to disrupt the market?
VividFront is focused on helping clients grow their business with sustainable strategies that account for emerging technologies, emerging markets, and the predicted future state of a client’s industry, market, or customers. With an entrepreneurial culture, our team has been taught to think about what will happen in the future and to try and plan for the possibilities that the future may hold. This stance has helped us to grow our clients’ businesses faster than their competitors. This, when looked at through hindsight, often appears disruptive. We just think of it as future-proofing our strategies for design, technology, and marketing.
Q. Tell us about your capability of turning good strategies into a triumphant business.
We strive to first develop specific acumen in a client’s business. We want to understand what makes a client money and which products or services are best to promote. We also want to understand lifetime value, retention, and loyalty factors that might help us better understand the revenue cycles of a new customer versus a repeat customer. We ask a lot of questions about margin and customer acquisition cost (CAC) so that we can guide our growth strategies from our client’s perspective. We believe that CAC is an important metric for determining the resources that are needed to attract new customers. Our goal is to sit on the same side of the table and be able to build a strategy that truly serves our clients.
Q. Brief us on how you uphold the entrepreneurial spirit.
We work very hard to have a culture made of people with an entrepreneurial spirit. Many of our team members have started companies, been self-employed, or worked at startups before. This ensures we ourselves understand the forces at play when running and growing a business. At VividFront, we seek acumen for each client and industry. We evaluate the number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products. We try to use clients’ resources as if they were our own. We are serial problem solvers and are comfortable with failure on our journeys to success.
Q. Delineate about your digital strategies that create a sweet spot between prospective customers and your business’s products or services.
As Digital Marketers, we understand how our prospective customers might tire kick and look to find information about a company. We built our website as the hub of information on what we do and how we do it. Our strategy focuses on driving prospective customers of VividFront to VividFront.com so that they can see our case studies, our approach, and the types of brands we have worked with.
Q. Give us an idea of how you reach audiences outside of the usual digital landscape.
As an integrated digital agency, we constantly consider how our clients’ audiences can be effectively engaged. We consider retail shopping habits, geography, events, hobbies, and more. Our goal is to find the best way to grow a company, and if that includes non-digital strategies, we are open to executing those as well.
Q.Help us understand more about your distinguished and scalable solutions.
VividFront is a full-service integrated marketing agency, so we are capable of operating in nearly any medium and have experience integrating traditional marketing tactics into our digital marketing strategies. We have worked in almost every industry, in both B2B and B2C contexts. We are masters
at launching or scaling brands through digital growth, having helped take companies from $0 to $10 Million in sales or scaling up to$100 Million in sales and beyond.
About the Founder
Andrew Spott is the Founder and CEO of VividFront. He is a serial entrepreneur, having started nearly ten companies. Andrew founded VividFront 12+years ago with the goal of building an agency that could deliver results with a team that can manage design, digital presence and advertising/marketing. VividFront operates at the intersection of strategy, design, technology, and marketing. This results-oriented philosophy is the foundation of this agency, led by a culture obsessed with reaching client goals. Andrew has fostered and built a team of high-business-acumen professionals who adapt to the always-changing world. He is passionate about the rapid growth of direct-to-consumer brands and has been featured by Forbes, Business Journal, and several podcasts on topics around growing brands.