Media And Entertainment
Martial Arts entertainment giant ONE Championship has announced a new strategic alliance with Cambodian Telecom giant Cellcard. The partnership will help bring the premier mixed martial arts experience and proprietary content to its fans across Cambodia.
With Cellcard and ONE’s partnership, the fans in the Southeast Asian country will get access to localized content, video, and highlights, news, and feature stories on Cambodia’s leading network. Cellcard will additionally offer its subscribers a special data bundle so that the fans can gain access to mixed martial arts franchise’s digital content.
“As the Proudly Khmer operator we are committed to giving Cambodian content the gravitas it deserves and to building our digital platforms to share it across the nation, the region, and the world. We are very excited to be working with ONE Championship to do this and to collaborate on other large programmes in the very near future,” said Ian Watson, CEO of Cellcard.
Cambodia has a strong martial arts culture as it is the origin of one of the oldest martial arts disciplines. The partnership will help raise the enthusiasm levels for the same in the country. Cellcard is also looking to work with fighter Chan Rothana to help local communities in the country access self-defense and martial arts training sessions for free at its partner gyms.