Google adds a “Free App of the Week” section to its Play Store

Google Play is now adding a new feature named as “Free App of the Week”, which will mention the weekly offer on popular apps. The section will list out a new paid app every week which can be downloaded for free. The feature is yet to be rolled out in India.

Currently, the free app of the week is ‘Card Wars: Adventure Time’ which is usually priced at $2.99. The apps will be listed in the free section only once in 30 days. Google has made a smart choice as this will increase the number of downloads for the app. The idea of listing a free app every week is quite similar to the one that Apple’s iTunes App store once had. Initially, ‘Ultimate Guitar Tabs & Chords’ was the first app to be available for free under the section. The ‘Free App of the Week’ is accessible to consumers from most parts of the United States, but people from India, Germany and United Kingdom haven’t yet seen the feature. It’s not clear if Google will gradually expand the feature worldwide.

Google has also revamped the My Apps section. Users can sort the apps in alphabetical order, last updated, last used, and size. The apps can also be categorized into updates, installed, library, and beta. According to a statistic, the number of apps available in the Google Play Store crossed 1 million by 2013 and 2.8 million by March 2017. And India surpassed US to become the top country with over 6 billion downloads in 2016. So, this section is definitely going to be popular in India, once it is rolled out in the country.