Pinterest fights against coronavirus misinformation

As the deadly coronavirus is spreading rapidly, governments and companies across the globe are stepping up their efforts to tackle it.

This time it is a popular social media platform, Pinterest, which is doing its bit in this matter. The company has recently introduced a new feature “custom search experience” to curb the spread of coronavirus related misinformation.

In an interview with The Verge, the company revealed that its platform now features a “custom search experience” to help its users get reliable and accurate information about the epidemic. It also said that any misinformation, if found about the coronavirus, will be immediately removed.

With the new feature in place, now, if the users search for “coronavirus” and “COVID-19”, Pinterest will provide them with curated pins created by the World Health Organization.

About the new search feature, a Pinterest spokesperson told The Verge, “We’ve been working with the World Health Organization over the last year to connect Pinners to facts about critical health topics, from the new coronavirus to vaccines. We want to do our part to make sure people can find authoritative information when it really counts.”

This is not the first time Pinterest has actively made efforts about an ongoing health issue. Last year, the company partnered with WHO and several other reputable health organizations to tackle the spread of anti-vaxxer misinformation.