Centara Hotels & Resorts, Thailand’s leading hotel operator picks Oracle’s Opera which is a comprehensive enterprise-level property management system (PMS), and industry leading IDeaS Revenue Solutions for its G3 Revenue Management System (G3 RMS).
This shift replaces separate solutions for every Centara property. The agreement was made on December 21st.
“This technology upgrade is a significant part of our growth plan,” said Centara CEO, Thirayuth Chirathivat. “One of the three strategic pillars of the plan is to develop best-in-class infrastructure for operations, revenue and customer relationship management. Oracle’s enterprise PMS platform will provide the foundation from which to transform our business processes and the simultaneous introduction of IDeaS’ sophisticated revenue management capabilities will allow us to better optimise our inventory and pricing. It is a key investment in improving our efficiency and effectiveness for guests, employees, and other stakeholders.” “Our partnership with Centara highlights the value that a unified, integrated technology brings to hotels.” said Rachel Grier, IDeaS managing director in Asia Pacific. “Our world class client success program, award winning learning system and unparalleled technology integrations combine to support Centara’s ambitious growth plans.”