Beyond September 30, the ads will directly be shared on the LinkedIn feed as per the company.
LinkedIn, which embraced the popular stories feature, implemented by almost every other social media platform, is now scrapping it to make way for short videos in the feed. The stories feature will be officially removed on September 30.
LinkedIn has announced this change to warn advertisers who might have already purchased stories ads. As per the company, beyond September 30, advertisers may stop the ads if they choose to, or it will be automatically shown on the LinkedIn feed after that date. Also, users who promoted or sponsored Stories directly from their page might need to remake them.
LinkedIn had introduced Stories in September last year when Twitter also rolled out its version of Stories called Fleets. Now surprisingly, both the companies have scrapped the stories feature at around the same time. LinkedIn has said that these temporary stories didn’t work well on the platform.
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” wrote LinkedIn’s Senior Director of Product Liz Li in a blog post. He also added that users wanted more creative tools other than stickers and prompts to make videos more engaging, which will hopefully be implemented in the upcoming format of the short videos.