Tumblr opens its new subscription feature for everyone in the US

Post Plus creators can also directly block people who are subscribed to them if they don’t wish them to see their exclusive posts.

Tumblr has made its Post Plus Subscription available for everyone in the US. The feature had been in the beta before, allowing creators to post exclusive content for paying subscribers — a feature similar to Twitter’s Super Follows. Also, Tumblr is also a full rollout of the feature to other markets later this fall. There is now an option to set a subscription price to $1.99 a month, in addition to the existing $3.99, $5.99, or $9.99 options. Creators can paywall old posts, too, instead of monetizing only new posts.

Tumblr has, however, made some changes since the limited beta that started in July. Post Plus creators can also directly block people who are subscribed to them if they don’t wish them to see their exclusive posts. Previously they had to contact Tumblr support to specifically block a subscriber. Tumblr has said that these adjustments to the beta version have been made in response to the user response.

Initially, many Tumblr users were unhappy about the initial Post Plus announcement. Some users even organized a log-off protest, specifically citing concerns about the legality of monetizing fan work. This new paid subscription model would be great for users who have to link out to Patreon or other payment methods to get paid. According to Tumblr, almost half of its current users are Gen Z, and it hopes monetization features will help attract more young creators.