Realogy unites agent lead generation programs to drive high-quality leads

Realogy Holdings Corp, the largest full-service residential real estate services company in the United States, has announced the centralization of lead generation programs under Realogy Leads Group. The company is looking to focus on high-quality leads to Realogy-affiliated brokers and agents across six residential real estate brands and also provide added value for the program partners.

The Realogy Leads Group, which has over 500 team members, unites Realogy’s many lead generation programs across its franchise and owned brokerages. Some of them include Better Homes & Gardens Real Estate, CENTURY 21, Corcoran Group, Coldwell Banker, ERA, and Sotheby’s International Realty. Realogyhas more than 5,800 franchise and brokerage offices with approximately 189,000 independent sales agents in the U.S.

“Our unmatched size and scale enable Realogy to attract and develop valuable real estate programs with national partners that in turn deliver high-quality, high-converting leads to our affiliated agents.By bringing together our many lead generation efforts within one aligned team, we believe Realogy can create even more opportunities for our affiliated agents, brokers, partners, and customers,” said Ryan Schneider, Realogy’sChief Executive Officer and President.

Realogy Leads Group oversees several real estate programs spanning multiple categories like mortgaging, relocation management, loyalty programs, and other real estate business services. The company also manages one of the extensive nationwide high-performance networks of brokers and agents who are recognized for exceptional customer service records.