Alexa Aptos procure TXT Retail
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Aptos procure TXT Retail


Aptos procure TXT Retail

Aptos, Inc., a market leader in retail technology solutions acquired TXT Retail, global provider of end-to-end merchandise lifecycle management solutions for luxury, speciality and general retail sectors. Further TXT Retail will be called as TXT Retail, an Aptos Company.

The merge of the two companies will deliver both Aptos best-in-class customer engagement and inventory management solutions and TXT Retail's best-of-breed merchandise lifecycle management suite, all available in the cloud.

"By removing the barriers that typically exist in managing customers, products and orders, Aptos will empower retailers to transform their businesses for omni-channel success, loyalty and profitability," said Noel Goggin, Aptos CEO and culture leader. "The enhanced solution footprint allows retailers to deliver localized assortments, personalized offers, fulfillment flexibility and seamless experiences no matter when, where or how shoppers choose to engage. Equally important, it allows retailers to achieve this profitably as shopper expectations continue to evolve."  

Many retailers are benefitted from the acquisition which will help them with end-to-end retail technology.

Simone Pozzi, previously TXT Retail CEO and now general manager, TXT Retail, an Aptos Company said “Aptos customers now have access to best-of-breed solutions to fast-track the merchandise lifecycle, optimize assortments and ensure that consumer demand is met.”

The merged organization now serves apparently more than 1,000 retail brands across 60 countries. The brands with whom it works is adidas, Billabong, Build-A-Bear Workshop, Cole Haan, Dior, Guess, Lacoste, Louis Vuitton, Sephora, Tesco, Tod's, TUMI, Urban Outfitters, WH Smith and Zalando.



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