Phononic Inc., an innovator of semiconductor cooling solutions collaborated with Mars to employ its creative solid-state cooling and heating technology. Approximately around 1,500 Circle K retail stores have planned to deploy solid state freezers.
“At Mars, we work tirelessly to understand our consumers’ evolving needs and adapt to them,” said Chantal Templeton, General Manager Ice Cream US at Mars. “We see this partnership with Phononic as an outstanding opportunity to showcase our premiere frozen novelty brands right in front of consumers in the most sustainable and disruptive merchandising platform available.”
Phononic’s solid-state technology can be of great help for the top ice cream brands by elevating the visibility. Phononic’s F200 Merchandising Freezer is exclusively developed for frozen impulse products at point-of-sale, offering food brands a higher-profile impulse purchase and retailers the ability to maximize sales by revitalizing the most lucrative space in the store. Given evolving consumer habits, this prime location is now paramount.
“Phononic could not be more excited to partner with Mars, a company that shares our desire to disrupt the status quo, witnessed by their innovative approach to rethinking point-of-sale,” says Keith Lewis, Director of Strategic Partnerships at Phononic. “A recent survey that we conducted of 1,000 U.S. consumers found that 67% purchase frozen groceries on impulse. Moving these items to the checkout counter has made these impulse purchases much more likely, and we expect consumers will respond with delight at seeing Mars’ premiere ice cream novelty products front and center.”