An iconic lifestyle brand Roots made an announcement that it is going to open 2 new retail locations in the Greater Boston, Massachusetts area in June 2018.
"These two new Roots locations mark an important step in executing against our current U.S. expansion plan where we are targeting 10 to 14 new retail locations by the end of 2019," said Jim Gabel, President and Chief Executive Officer of Roots.
He also added that the company’s products are being shipped to 50 states and claims that the company will reach more customers across North America. The first location in the US will be approximately 4,000 square foot and the company will display world-famous sweats. This location will be situated in the upscale Natick Mall and there are already 250 stores for entertainment, dining, shopping in the Greater Boston area.
The second retail location will roughly be 5,000 square foot store situated at marketStreet Lynnfield, MA. Consumers across North America will get omni-channel shopping experience. It is North Shore's largest open-air shopping destination spanning nearly 300,000 square feet and home to many flagship retail brands.