Home industry retail target rolls out Wallet; its very own Payment System

Target rolls out Wallet; its very own Payment System

Retail

CIO Bulletin
2017-12-05

A new digital Wallet was launched by the retailer Target. Wallet, as the name suggests is a mobile payment solution for Target customers to shop in-store and check out using the Target app on their smartphones. If shoppers have the digital Cartwheel coupons and discounts, the Wallet will automatically scan the code and avail the discounted amount.

Target’s chief information and digital officer, Mike McNamara said in a statement at the Wallet’s launch, “Wallet in the Target app makes checkout easier and faster than ever. Guests are going to love the convenience of having payment, Cartwheel offers, Weekly Ad coupons and GiftCards all in one place with Wallet.”

Target claims that the Wallet will make things much faster. The checkout process is expected to get four times faster. Additionally, Wallet will be offering weekly coupons that can be combined with 5 percent discount available via your REDcard line of credit.

There’s been a stiff competition between the brick-and-mortar giants. When it comes to payments, Walmart had earlier launched Walmart Pay. There’s also CVS Pay and Kohl’s Pay to be noted. Nevertheless, Wallet from Target is sure going to give a boost to shoppers. Target’s Wallet will run on both iOS and Android on the Target app.