According to the reports published by Wave7 Research, Verizon aims for next generation retail experience at 200 store locations. Verizon retail space is said to be fostering a relaxing environment and is roomier for customers. The new stores will get that “next-gen” approach in part by incorporating large sections of the floor space to Google VR displays and experiences that customers will be able to check out while they shop, and it’s also suggested that the U.S.’ largest wireless carrier may be working closely with Google to get everything up to speed.
These new places is said to lay emphasis on products like Google’s Daydream Headset, Pixel, Pixel XL . The goal is to allow customers to take time to shop. Usually retail stores seem very crowded and chaotic, but Verizon changes that and helps customers take their sweet time purchasing products.
Verizon has reportedly said that the new look for its planned corporate locations allowed for the ability to stock more products on the floor but also decrease the amount of space taken up, citing a 25 percent increase in products that are out in open view for customers while lowering the floor space that was taken up by about 50 percent. This will allow more exposure to everything that Verizon has to offer which means more customer interaction, and potentially more sales. Naturally, this should go over well with customers, as having more time to test out products and more room to do it in could be more inviting.