Company Logo

Home technology software sAS Institute brings up the biggest campaign in 20 years

SAS Institute brings up the biggest campaign in 20 years


SAS Institute brings up the biggest campaign in 20 years

SAS Institute, a global software giant is all set with its branding campaign to bring back itself as a leader that’s ready to get crowded. McCann New York developed this campaign called “Curiosity Forever”.

“For the past few years we've let the power of our analytics solutions speak for themselves,” she said. “But the analytics market is more crowded and confusing than ever, so we need to own our story and tell it in a much bolder way.” In order to connect with consumers, SAS had to tap into the emotional part of marketing that’s typically the territory of B2C brands. The company landed on curiosity as an easy to understand shared value that could change brand perception. “We recognized that, as a B2B company, we probably spoke in jargon,” Chase said.

Apparently, the campaign will be held in 20 markets along with 60-second film and 15 to 30 second cuts that gives importance to how data can change industries that includes: government, banking, healthcare, retail and manufacturing. It will run on both social and digital and has tied up with The New York Times that has paid media, custom content and podcast sponsorships.   

Chase worked with SAS for over a year now and was lifted up to head marketing. According to him, bringing McCann was a big bet. He said, “I wanted to bring in somebody with an outside perspective who can see us for who we are, recognize where we can compete and help us tell that story.”

Business News

Recommended News

Most Featured Companies

ciobulletin-aatrix software.jpg ciobulletin-abbey research.jpg ciobulletin-anchin.jpg ciobulletin-croow.jpg ciobulletin-keystone employment group.jpg ciobulletin-opticwise.jpg ciobulletin-outstaffer.jpg ciobulletin-spotzer digital.jpg ciobulletin-virgin incentives.jpg ciobulletin-wool & water.jpg ciobulletin-archergrey.jpg ciobulletin-canon business process services.jpg ciobulletin-cellwine.jpg ciobulletin-digital commerce bank.jpg ciobulletin-epic golf club.jpg ciobulletin-frannexus.jpg ciobulletin-growth institute.jpg ciobulletin-implantica.jpg ciobulletin-kraftpal technologies.jpg ciobulletin-national retail solutions.jpg ciobulletin-pura.jpg ciobulletin-segra.jpg ciobulletin-the keith corporation.jpg ciobulletin-vivolor therapeutics inc.jpg ciobulletin-cox.jpg ciobulletin-lanner.jpg ciobulletin-neuro42.jpg ciobulletin-Susan Semmelmann Interiors.jpg ciobulletin-alpine distilling.jpg ciobulletin-association of black tax professionals.jpg ciobulletin-c2ro.jpg ciobulletin-envirotech vehicles inc.jpg ciobulletin-leafhouse financial.jpg ciobulletin-stormforge.jpg ciobulletin-tedco.jpg ciobulletin-transigma.jpg ciobulletin-retrain ai.jpg
ciobulletin-abacus semiconductor corporation.jpg ciobulletin-agape treatment center.jpg ciobulletin-cloud4wi.jpg ciobulletin-exponential ai.jpg ciobulletin-lexrock ai.jpg ciobulletin-otava.jpg ciobulletin-resecurity.jpg ciobulletin-suisse bank.jpg ciobulletin-wise digital partners.jpg ciobulletin-appranix.jpg ciobulletin-autoreimbursement.jpg ciobulletin-castle connolly.jpg ciobulletin-cgs.jpg ciobulletin-dth expeditors.jpg ciobulletin-form.jpg ciobulletin-geniova.jpg ciobulletin-hot spring it.jpg ciobulletin-kirkman.jpg ciobulletin-matrix applications.jpg ciobulletin-power hero.jpg ciobulletin-rittenhouse.jpg ciobulletin-stt logistics group.jpg ciobulletin-upstream works.jpg ciobulletin-x2engine.jpg ciobulletin-kastle.jpg ciobulletin-logix.jpg ciobulletin-preclinical safety (PCS) consultants ltd.jpg ciobulletin-xcastlabs.jpg ciobulletin-american battery solutions inc.jpg ciobulletin-book4time.jpg ciobulletin-d&l education solutions.jpg ciobulletin-good good natural sweeteners llc.jpg ciobulletin-sigmetrix.jpg ciobulletin-syncari.jpg ciobulletin-tier44 technologies.jpg ciobulletin-xaana.jpg

Latest Magazines

© 2024 CIO Bulletin Inc. All rights reserved.