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Ginkgo Public Relations – A public boutique office, utilizing narrating and advertising as a power for great

Ginkgo Public Relations – A public boutique office, utilizing narrating and advertising as a power for great



The role of storytelling in PR is to encourage the listener’s imagination. This is because effective storytelling will activate more areas of the brain than purely factual content. Next to this, interactive storytelling is greatly employed, as it demands attention. Public Relations in itself create brand narratives. Without a storyline, there... Read more

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